Welcome back to yet another blog from Akuna Technologies… Resuming where we stopped last time, the latest trends are being used in the video marketing world – how is it helping businesses and how is the world trending with it?
Video marketing has taken over the internet marketing landscape and consumers are now spending more time watching videos online than on any other form of media today.
Vlogs & Tutorials
One of the most important video marketing trends is the growing number of vlogs and channels on various social media platforms. Ranging from humorous videos highlighting the funny side of everyday situations to highly informative and business-driven informational videos that provide valuable information on a variety of topics today.
Viral Content
Video sharing is another important video marketing trend of the current era with social media, and vlogging taking the center stage.
YouTube and other video-sharing platforms such as Facebook and Instagram have taken video marketing to the masses, driving targeted traffic to businesses’ websites.
User-Generated Content
Today, video testimonial campaigns seem to be one of the most popular of all video marketing trends today. The video testimonials are essentially short videos created by a customer that praises a business.
Mobile-Friendly Videos
Mobile video is growing as a trend, as people prefer portable devices to computers and TVs. Watching something on the go has become a part of our lives, so businesses yet again have to adapt.
Live Streaming
As brands seek ways to incorporate videos into their overall marketing plans, the top video marketing trends will likely center around LIVE video streaming. Big brands live stream product launches, demos, and Q&A sessions to get to even bigger and wider audiences.
So how significant is the video marketing shift?
That’s what our team from Akuna has sought to outline with this blog, which provides an overview of general video consumption trends. The final say on the agenda would be like, that there are many video marketing trends in the market today either already in full swing or just taking off. The key is to observe and notice these trends and then adapt the strategy to fit in with the current market.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
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