First, understand how to get a good CTR?
There are various methods to market and work to increase your CTR. Below are a few ways you can begin with to start things off
- Write content that is unique and informative. For SEO, this is your meta description, in PPC it’s your ad copy and remember it is the text that entices users to click on your link. Without giving away too much, or an exact answer to Q&A content, leverage your copy to draw attention to your content for users to learn more.
- Always leverage structured data. Create and curate content that stands out and grabs the attention of users. Rich snippets have been known to receive more organic clicks than normal ones. Optimize your pages using structured data to improve SEO.
- Choose and fine-tune for a better local SEO periodically. Localizing your content is good as well as important as Google continues to move to mobile-first indexing. Local SEO can help your brand stand out in local searches and drive more organic leads locally.
In order to get a good CTR, the thumb rule is creating quality content. You will want to begin by choosing keywords, especially long-tail keywords, that have a high search volume and resonate with your audience.
When will I see an increased CTR?
When users do informational searches you generally tend to see higher CTRs at the beginning of the customer journey. Then, as time passes, a firm sees lower CTRs toward the end of the journey when users are making buying decisions.
Again, the firm and your SEO work sees a higher CTR from video content. An email with a video, rather than an email with just content, receives a 96% increase in CTR. Video content averages the highest click through rate of all digital channels. It is smart to consider adding a video or a link to a video in your content to increase your CTR.
While digital marketers regularly test ways to increase CTR and organic traffic and have also discovered that some simply don’t work. By getting creative with content’s meta descriptions and using the right SEO-driven titles, you have a better chance of increasing your CTR and, in turn, your ROI as well.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
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