Dominating SEO can also mean dominating your competitors. With the right SEO practices and strategies, you can stay ahead of your competition and grow your business more. But what are the strategies that shape SEO this year? Let us have a look:
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Optimize for RankBrain – RankBrain is a machine learning system deployed by Google that helps it sort the search results. According to Google, it has become the third most important deciding factor in the ranking of a webpage. RankBrain checks how users interact with the search results and rank them accordingly. RankBrain focuses on two things, which are 1) how long one spends time on a webpage (Dwell Time) and 2) the percentage of people that click on the result (Click Through Rate or CTR). The average dwell time for a top 10 Google result is 3 minutes and 10 seconds. Pages with greater dwell time rank top, making it an important element in SEO. When pages get more clicks, Google will automatically rank it above the others, which makes CTR a yet another important factor.
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Add in-depth Content – Content is one of the most important elements that contributed to the ranking of a webpage. Earlier, Google checked how many times you have used a specific keyword, but now it checks how deep your content is. They now focus on the context. According to Google, now the best pages cover an entire topic, making it the one place that provides the visitors with everything.
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Get ready for Google’s Mobile-first index – Google has decided that it will now consider the mobile version of a site as the real version. This will also be the case even if someone searches from a desktop. Why is it so? Well, it is because today almost 60% of Google searches occur from a mobile device. This rate is only going to increase in the future. So, it is better that you prepare yourself for Google’s Mobile-first index now. To do this, get your content to be consistent across mobile and desktop. Then take care that you move from a mobile version of your desktop to a responsive design.
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Tap into Video – Video content is rising much in popularity, and according to stats, it will make up 80% of all online traffic. If you are not creating video content, you will be left much behind in this highly competitive world. Some ways to do it is by tapping into the vast resources of YouTube. It is considered as the second largest search engine in the world. Also, you can embed videos in your text blogs if you have any.
These are some of the ways by which you can improve the ranking of your webpage and do SEO the right way, this year. If you need professional help, you can avail professional SEO services from the best SEO company. This can ensure that you achieve all your business goals.
