Many would consider designing a logo, a simple and very easy task. All you would have to do is draw a circle, or any other shape, and type in the company name, and you are ready to go. But, is it all that is enough, considering that logos hold the most importance in marketing.
As the businesses who hire you are willing to spend and have also spent a lot on creating a unique and awesome logo, you should make sure that you deliver the same to them. It is where logo design becomes a hard task. But, knowing the right practices and simple techniques can help you design awesome logos. Let us have a look at them:
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Make use of Visual Double Entendre – If possible, making use of a visual double entendre can make sure that the logo you create is on another level altogether. In this style, you can have two pictures wrapped into one that would create a new concept or idea. These designs can also make the viewers play a mind game, which they often love.
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Use the Best Colours – When it comes to logos, colours are of much importance. The colour of a logo can carry meanings and communicate ideas. A good logo is also versatile, which makes it perform as good as colour in greyscale too.
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Avoid the Cliche – Cliche logo designs would only take the people farther away than bring them towards the logo. Creating a cliche logo would be much beneficial from the part of the designer, but when it comes to the businesses, they will be in for a great loss. People are fed up seeing those logo designs recreated over and over, which makes them look for new ones.
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Use Custom Types – Everybody loves custom lettering, as it will provide your logo with a unique style. Using a company name, but in a text style that you have come upon your own can help the brand logo to be easily distinguishable by the people.
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The best advice is to keep it simple – Just because we have mentioned using a custom type doesn’t mean that you should and even that you could. Looking around you, it is evident that most of the successful logos have been simple ones. They may be simple, but they could also provide your logo with character.
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Use Negative Space to your Advantage – The use of negative space in logos, to give it another dimension was in use from the earlier days. With the right usage, negative space can transform your logo and provide it with a deeper meaning.
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Know what it means – Each logo has a story, and it is important to understand it before coming out with it. Creating a logo that blends with the story can help your client to understand how much thought you have put in it.
These tips can help you to create high quality and easily recognizable logos. For assistance in logo designing, you can avail the best logo design services near you.
