E-commerce has become one of the most popular area that most businesses would try to venture into. The reason behind this, as you all know, is that e-commerce offers unlimited potential of scaling and growth.
If you think that just creating an e-commerce website and launching it would earn you good ROI and boost your business, then you are wrong. You, sitting idle wouldn’t do any good to your e-commerce website and not adopting any strategies won’t increase your sales or revenue. If you want to increase your e-commerce sales, you would need to put in some effort and adopt some creative strategies.
Here are some ways that would help you to increase your e-commerce revenue:
- Begin Affiliate Marketing – Affiliate marketing is a method of marketing that is performance based. Through this marketing technique, the affiliate does the advertising and propagation works to prompt customers to buy a business’ products, and the business compensates the affiliates according to the sale they have brought. Affiliate marketing uses strategies such as SEO, PPC, Email marketing, Content marketing, display advertising and publishing reviews of products etc., to advertise your product. The benefit of affiliate marketing is that there would be no unnecessary advertising expense, and that it would be more risk free. For affiliate marketing to work, or for your affiliates to be successful, you should make sure that your website is fully optimised.
- Go after Abandoned Carts – Abandoned carts would cause around two-thirds of loss in your business. Stats reveal that almost 70% of e-commerce website visitors would add products to cart and then abandon them. So the best way to increase your e-commerce website revenue is to lessen the number of the last-minute cart abandoners. This can be achieved by:
- Revealing all charges, like shipping charge, along with the product. Because most often, an extra few last minute bucks would often make people to turn away from the product or cart.
- Making your checkout process as easy as possible. If you are using a complex checkout process that makes them wait for long, they would abandon the cart and leave your site.
- Providing them with an exciting offer such as coupon codes or free shipping etc., can prompt them to complete the purchase and increase your revenue.
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- Provide cross-sell and up-sell offers – Cross-selling is one of the most popular strategies used by e-commerce websites. In cross selling, matching items that are often purchased together, or used together would be sold in great combo offers. Say is you buy a mobile handset, you could get a headphone for a lesser price, provided you buy it along with the handset. In up-sell, you would offer a particular item in more numbers or bundles at a discounted price. But, the success of the sell offer will depend on the price tag you adorn on the product.
- Advertising – In order to gain some revenue, you need to spend some money too. Spending money in advertising strategies like social media ads and campaigns can let more people know about you and be your customer. The greatest benefit of social media advertising is the fact that you can reach your target audience, the ones you know would benefit from your products. Though you wouldn’t be able to notice a growth or change from day one, social media advertising, is a time tested strategy that has worked out to boost sales and increase revenue in many e-commerce sites.
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These are some ways that you can adopt to boost your sales in your e-commerce website. If you are a business trying to venture out into e-commerce or needs technological advice on e-commerce platforms and its various functionalities, or need help with e-commerce revenue increasing strategies, Akuna Technologies is always ready to help you. By being a successful service provider for e-commerce solutions, we know the ins and outs of e-commerce business, and what strategies to adopt so as to stay a successful business. For more information of assistance, get in touch with Akuna Technologies today.
