The e-commerce industry is in a continuous state of growth. The popularity of e-commerce has dented the wishes and aspirations of brick-and-mortar retailing giants. The evidence can be found in many closing down and even turning to e-commerce retailing. So, now let us look at the factors that would influence e-commerce:
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International Market – Online commerce have helped businesses to be everywhere, at the same time, from a single place. The wide reach of internet has ensured the omnipresence of e-commerce stores. With a brick-and-mortar store, this wouldn’t have been possible, lest the business establish branches in different parts of the world. What e-commerce has made possible is that businesses can now sell anything, anywhere. Stats reveal that more than 50% of the customers make their purchase from overseas retailer. But this can be a huge task if you do not have the right tools. Thanks to solutions like Shopify, you can now sell anywhere and accept payments through a number of popular gateways.
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Personalization – Personalization is the new way to provide your customers with the best shopping experience and this is used by many businesses. Businesses now have the ability and tools to collect relevant data on their customers. Right now, businesses are providing personalized recommendations based on demographics, previous buying behavior and browsing history. With the right tools and integrations that you can avail on e-commerce platforms you can make huge leaps in your business. This is an age when you can avail of real-time personalization platforms that combines behavioral analytics with customer data and advanced machine learning. This feature allows you to interact with each person who visits your store, enabling you to deliver an individualized experience.
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Chat-bots Powered Conversations – According to data released by major agencies, almost half of the social media users prefer to use messenger apps to connect with brands. They are not much into using email, phone, or a traditional live chat. This is where chatbots come useful as they can communicate with customers and respond to requests in real-time. Chatbots can also help in personalizing the shopping experience for customers based on their responses.
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Protection Against Fraud – Fraud in the online world is a common thing that we hear everyday. There are many instances of retailers and other businesses losing money and other sensitive information due to fraud. This has made customers ask businesses to secure their information against fraud at all times. With security being one of the concerns of customers, this front is one which has been given much importance by businesses and store platforms. Thanks to platforms like Shopify, which has the best security feature among all, you can be sure that the sensitive information of your customers is safe and secure at all times. For Shopify, security is one of the priorities and it is evident through the various measures they have adopted to keep their platform secure.
These are the factors that can now influence e-commerce. If you are searching for the best e-commerce services, partner with the best shopify e-commerce development company. With the best custom shopify development services, like Shopify Online Store Setup, Shopify Theme Customization or anything, you can boost your sales and reach new heights.
