User acquisition is very vital to the process of building your business, because everything is going online in the recent marketing trends. You need new users to install your app, visit your website, create an eCommerce account, start a free trial of your product or play their first game on your platform. This way of customer acquisition has become a key component to growing a business and acquiring new customers. How Do You Acquire Users? Well, there are several key ways to attract new users. Search engine marketing (SEM) process Search engine optimization (SEO) process Content marketing Word-of-mouth marketing Why
Tag Archives: Shopify theme Customisation
WHY WE CARE ABOUT THIRD PARTY COOKIES AND WHAT IS THE CHANGE MARKETERS CAN EXPECT
Welcome back to yet another blog on Akuna Technologies. We resume where we stopped last week in our discussion about personalization on search engines with respect to third party cookies. We emphasized how marketers must work towards search engine optimization with a ‘cookieless’ future through proper consent management practices and so we would like to elaborate a few points for the same for today’s blog agenda. They are as follows: A transformation of data collection A clear, data-driven personalization strategy Higher levels of consumer data control Consent management platforms aren’t going away A TRANSFORMATION OF DATA COLLECTION Some of these
EVER WONDERED, HOW DOES PERSONALIZATION LOOKS LIKE WITHOUT THIRD PARTY COOKIES
Today, marketers can reduce reliance on third-party cookies and improve personalization by a few tweeks on their data collection procedures. Since the introduction of digital privacy laws, marketers have spent a lot of time trying to re-evaluate their data strategies for the platforms and product marketing. However, these regulations restrict the use of third-party cookies, which in any case will soon be deprecated by search engine browsers, and those relying on them for customer data collection will have to rethink their practices further. To deliver these personalized experiences, digital marketers have now turned towards browser cookies to gather consumer information.
KEYWORD RESEARCH FOR YOUR ONLINE MARKETING CAMPAIGNS
The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords. The first phase of keyword research involves coming up with new keyword ideas. Pro tip! The first thing you will want to do is set up a spreadsheet to record all your data within and then look at how to narrow down your keyword lists using tools. What is important is you find suitable, related phrases for your business. Do start with some simple brainstorming. Look at what the main focuses are on
CONTENT EVERY MARKETER SHOULD CONSIDER MOVING FORWARD
Content is the new king in the marketing industry. Always remember like content, content types can also go stale or become less tasty to consume when not delivered finely. Formats that can help attract and engage your brand’s audience members preferably with visuals over text-dominated content is the key. So have a look at what you can offer to your clients when it comes to convincing them for your product(s): Guestographics A guestographic is basically a guest infographic featuring both images and text and is generally published on or linked to from different websites. Often created in collaboration with other
IMPROVE BRAND CONTINUITY ON SOCIAL MEDIA USING THESE SIMPLE TRICKS
Branding is crucial for every company in today’s times. More to it, every company must include social media marketing in its plans. However, the factor that most companies must work upon for building it’s company’s popularity is the importance of building brand continuity. Consistency of brand images and messages are a cornerstone of brand awareness efforts. Find steps below on how to improve the brand continuity of social media, you can implement few of these tips: Brand logo designing is on top of the list Your company’s logo is a lot more than just a design creation, an icon that
ORGANIC SEARCH – THE MOST WANTED BUSINESS RESULT ON SEO TODAY
Businesses have had to make drastic changes since last year to accommodate remote operations, mobile working to keep safety in mind. Likewise, consumer needs and concerns have also changed and the way they now look at things is also so different these days. Why? Well, this is the new normal. This has created new market realities and navigating them requires businesses to put a greater focus in their overall agility. They need to know what the customers want and how the trends are. How their environment is impacting their intentions and where opportunities are to meet the various needs created
UNDERSTANDING THE TERM CTR IN MARKETING
First, understand how to get a good CTR? There are various methods to market and work to increase your CTR. Below are a few ways you can begin with to start things off Write content that is unique and informative. For SEO, this is your meta description, in PPC it’s your ad copy and remember it is the text that entices users to click on your link. Without giving away too much, or an exact answer to Q&A content, leverage your copy to draw attention to your content for users to learn more. Always leverage structured data. Create and curate
INCREASE YOUR BRAND’S DOMAIN AUTHORITY WITH QUALITY BACKLINKS
Knowing your domain authority certainly helps you create or improve your marketing plans day-by-day. But how do you know what your domain authority is? Find out today in this blog section. Let’s dive into what this metric is and some tips for picking the perfect domain authority checker for your business. Backlinks are the base to SEO foundations and they play a very influencing role in search engine ranking. Search engines like Google will also see you as trustworthy if you are a trusted website that receives backlinks from other sites. This will give your webpages a better opportunity at
ANALYZE HOW BRANDS DO USER ENGAGEMENT WITH THEIR CUSTOMERS
The secret to building a best-in-class company is simple: one must create a product which is so valuable that users view it as an essential aspect of their lives or work. So measuring user engagement has become an important way to understand if the users find value in your brand, and whether you are on a path to success. For user engagement data should be at the heart of every report, whether the focus is SEO/SEM, content marketing, email marketing, or conversion rate optimization. What is an engagement metric? Understanding the basics first… A variety of commonly tracked metrics tend