Tag Archives: Shopify theme Customisation

Impressions – a word you would have heard a lot floating around in discussions about metrics. Thinking, what are impressions? Impressions are the opportunities your content on your website has to be seen by someone on a search engine. If your content has loaded or appeared on a page on someone’s search, that can count as an impression then. An impression can be measured for any piece of digital content, from pages on your site to social media posts and Google Ads. While impressions alone aren’t enough to strategize your marketing strategy or reveal how well your content is performing,

What makes each social network different from the rest of the marketing platforms? It is the type of content created here, how that content is created and why that content is created. Consumers share a large variety of content for different reasons on different social networks available today. Social media platforms are always evolving, which changes what we share. Facebook, Instagram, Snapchat and TikTok have been big drivers of these evolutions. He went on to describe how he thinks about social media channels as a technology platform compared. He thinks about the category of social technology as three tiers in

Social media agencies help enterprises capitalize on the surging popularity of social media platforms and social media management by creating and overseeing engagement, branding and marketing campaigns. Brand awareness has grown to be a factor very crucial to any business, from multimillion-dollar corporations with extensive advertising budgets to small business owners with limited funds. Customers have to know what businesses provide before they can take advantage of those goods and services. Currently, the trend is all say, social media is where they learn about new products and services – so do you understand where all the4 new stuff is being

Implementing a taxonomy will help navigate the shift to new technologies and regulations, as well as unexpected brand safety challenges. A taxonomy is basically a structured set of naming conventions and this could be applied to product catalogs, digital assets, your asset management tool and many more things likewise. A taxonomy is basically a set definition of data that you want to capture and you pre-plan to do so. Today the world has been bombarded with marketing technology over the past decade or so now, and that’s the reason why marketing taxonomy is becoming more of an issue and something

Welcome back! Starting off where we paused last week, keyword research is very important if you wish to grow your company on the search engine pecking order. Here is why? Conducting keyword research has many benefits, the most popular reasons being listed below: A complete marketing trend insight Conducting effective keyword research can surely provide you with insights into current marketing trends, and also help you center your content on relevant topics and keywords your audience will search for. Effectively increase traffic growth When you identify the best fitting keywords for the content you publish for your business/brand, the higher

Facts first! Every week, an average human spends almost an entire day looking at their smartphones. Every one today is addicted to scrolling through their social feeds, or some relaxation, or news or just enjoying some gaming. We all know the truth and the fact social media is critical to every business’s marketing initiatives especially those focused on creative industries and showbiz. Not having an active social channel for your business is equivalent to being left behind in the fast moving world. It’s embarrassing and not being socially active because that’s the trend. So, allow us to help you create

Benefits of Blogging for a Business Here are some quick points to consider for blogging for a business: Drive traffic to your business website, resulting in more leads Blogging can help you build links, leading to better rankings in various search engines Reuse blog posts for your social media platforms Gain long-term benefits for website traffic with blog posting Blog posts are the most effective form of content rated even above email, ebooks and white papers How to optimizing your blog posts for search engines Here are six easy search engine optimization (SEO) tips to help get your blog noticed.

Keywords are the basic foundation of any SEO. Remember, if nobody is searching for what you’re writing about, you won’t get traffic from the search engine – no matter how hard you try. That’s why it is always good to seek help from experts who understand the in and out of managing this with a proven keyword research framework that you can easily adapt to your website and achieve your goals. We, at Akuna Technologies, have used frameworks depending on the requirements from client-to-client to grow their website traffic from search visits in a short span of time with a

Getting back to where we had stopped… let’s elaborate more about PPC this week and how it exactly works to help you scale your business. How Does Pay-Per-Click Work? As its name implies, PPC is basically an advertising method where a brand sets up an Ad and pays each time a user on the search engine clicks on that Ad. A simple explanation of this process looks like this: Through keyword discovery and backend work, a brand successfully identifies relevant, popular terms that its audience would search for when searching their brand on the search engine. On this, a brand