The secret to building a best-in-class company is simple: one must create a product which is so valuable that users view it as an essential aspect of their lives or work. So measuring user engagement has become an important way to understand if the users find value in your brand, and whether you are on a path to success. For user engagement data should be at the heart of every report, whether the focus is SEO/SEM, content marketing, email marketing, or conversion rate optimization. What is an engagement metric? Understanding the basics first… A variety of commonly tracked metrics tend
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HOW IS THE TREND RUNNING FOR CULTIVATING YOUTUBE SEO RESULTS
Welcome back to yet another wonderful blog from Akuna Technologies. Today we resume where we stopped last week. Remember we were discussing YouTube Marketing and how to create your brand on this platform. Today we continue on how to cultivate YouTube SEO results for your business/brand and see a few more insights of the same. YouTube marketing drives success With YouTube marketing many companies and brands today are using YouTube as a way to promote themselves further for brand visibility. Here are some useful YouTube marketing tips that many YouTube marketers use to effectively reach their audiences for better publicity.
CREATING YOUR BRAND ON THE YOUTUBE NETWORK
Why YouTube marketing? Allowing many businesses to establish their brand on a channel widely recognized for videos. Yes, YouTube as a marketing medium alone reaches more 18 – 49 year olds than a broadcast or cable network on mobile. For a record around 59% of executives prefer to watch a video than reading texts. People today are more interested in watching and viewing a video than reading an article on their mobiles or laptops. The digital marketing world is evolving everyday, so are businesses and companies who are changing their marketing styles accordingly. Many companies use YouTube marketing as a
UNDERSTAND GOOGLE MY BUSINESS AND HOW DOES IT WORK
This guide will answer questions about Google My Business, and provide answers to many common questions people have about utilizing the platform for marketing and visibility. Achieving great visibility on Google as a local business has never been more important than these times now. Marketing has shifted completely online now. Local search results aren’t just about organic search results. In order to maximize visibility and increase your opportunity to rank well, it is very important to own your local listing i.e. the Google My Business page. Interacting with consumers on Google My Business Today one can manage how your business
LET US UNDERSTAND PAID DISTRIBUTION OPTIONS FOR SOCIAL MEDIA CHANNELS
Today, it has become a process of learning exactly how to reach your prospective clients via social media channels with the help of targeting the right customers and along with paid distributions too. Wherever they are and the types of content they appreciate. Let us understand these social media distribution options available for businesses that have a good return on investment for businesses: Facebook sponsored posts LinkedIn sponsored updates Promoted tweets Facebook sponsored posts With Facebook sponsored posts, you can now use the incredible wealth of data available on the platform to target people based upon precise criteria and filters
KNOW HOW PAID SOCIAL MEDIA AND DISTRIBUTION NETWORKS CAN HELP A BUSINESS
What exactly is Paid Promotions on the digital channels for a brand? Social media distribution has a big role in developing audience interaction and engagement for publishers. This strategy prioritizes the circulation of their content and the visibility of their brands among social media users over traffic share from social platforms. Paid distribution involves hiring platforms to promote your content across a variety of well-known websites. You can have paid distribution on both social media as well as on standard participating websites. Creating content and a distribution system for paid media Content is the king today and the success of
BRINGING IN THE TECHNICAL SIDE OF AN SEO STRATEGY FOR BUSINESS
Getting back to where we stopped last week on the agenda of marketing and SEO strategies for a business, today we resume back the strategies for modern SEO strategies. Do you know what types of content should marketers be focused on optimizing? Below are some options listed. The marketers working for these companies must also accurately target the user intent of their prospective visitors when they make particular queries, allowing them to create content that is highly relevant for the target audience. Perform keyword research Title tag optimization Meta description optimization H1 optimization Internal linking and anchor text optimization Image
MARKETING AND SEO STRATEGIES FOR YOUR BUSINESS
Today, a company’s SEO strategy should make up the cornerstone of the online presence. A good solid strong SEO strategy for a business/product will use data, technical SEO and user intent to create content that answers all the various users’ needs and is quite easily found by the visitors. A valuable SEO strategy helps brands position themselves within the digital ecosystem in a good position. Over the past decade way how business is done has changed, SEO and digital marketing have become increasingly competitive tools of marketing. The upcoming trends for B2B marketing are mainly with content creation like video
BRAND MARKETING STRATEGY – HOW WE CAN HELP YOU MAKE IT WORK
A brand marketing strategy encompasses everything from your colour scheme and company logo to the interactions and experiences consumers have with your brand, your products and your services. Your brand strategy should plan for every minute step for the customer journey that your customers will take while interacting with your platform, your social media accounts, an in-person experience over a call or maybe in-person, an experience with a customer service representative, etc. While building the elements of your brand marketing strategy, ask yourself the Brand strategy must-haves for your business are: A why, a voice, consistency, emotion, be relatable, a
MORE DEPTH INTO UNDERSTANDING HOW SEO WORKS
Getting back to where we paused, we discussed about the basis of SEO and today we are taking forward the core elements listed for SEO: Keywords Title tags Heading tags Image and Video alt text Meta description Internal links Topic relevance Keywords Keywords – the main agenda in SEO. Keywords help filter topics down to focused queries used to search something particular on search engines. Keyword research helps identify which keywords are most relevant to your pages to increase visibility. Search volume is a representation of how many searches a keyword receives during a period of time. This is usually