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Any digital marketer’s toolbox for better brand visibility is PPC marketing. To drive the best results it’s important to organize your campaigns carefully and in-depth. The best way to structure your Ad groups is by focusing on your top-performing keywords. You can use several best practices when structuring your PPC campaign with Google Ads campaign and we surely know what is right and wrong at every point of growth for your initial stages of the campaign. One of the best-known strategies is to group your keyword lists, we popularly call these Ad groups. Pro tip! To take your campaign to

As the world and its consumers become more digital day by day, a company’s success depends on how digital it can become which applies to both B2C and B2B sectors as consumer behaviors, knowledge consumption, and processes have now changed completely. Food for thought! In the year 2022, spending on digital transformation technologies, and services is projected to reach $1.8 trillion and increase to $2.8 trillion by 2025 is expected according to statistics. That growth demonstrates how much companies are planning to invest to compete to gain the better in the market. What is digital transformation? Digital transformation is a

Welcome back to yet another blog from Akuna Technologies… Resuming where we stopped last time, the latest trends are being used in the video marketing world – how is it helping businesses and how is the world trending with it? Video marketing has taken over the internet marketing landscape and consumers are now spending more time watching videos online than on any other form of media today. Vlogs & Tutorials One of the most important video marketing trends is the growing number of vlogs and channels on various social media platforms. Ranging from humorous videos highlighting the funny side of

Marketing videos are the most engaging content type available online, with ever-increasing network capacity and improving mobile device functionality making it easier than ever to stream video content to people at all times, changing the way that we communicate, engage, and interact at work. Brands in these modern times need to recognize this. While you don’t have to have a video strategy, and for some businesses, it may seem like too much time, effort, and cost to create video material for marketing, the fact of the matter is that content consumption behaviors have evolved, which means consumer expectations have also

What we learned about in the previous campaign was what is PPC Ads and their benefits, now today we discuss the many types of PPC Ads campaigns available in the market. Types of PPC campaigns Here, in this section, we are going to explore the different types of PPC campaigns that you can weave into your digital marketing strategy for your enterprise. Search Search-based PPC campaign Ads are those that appear in SERPs. What exactly are they? Search-based PPC Ads typically appear in the top left or right-hand corner of a search results page and they include a clickable headline,

Pay-per-click (PPC) advertising is one effective way in search engine optimization (SEO) strategy because it can offer immediate results to your business. Did you know? Creating a good PPC Ad can boost your brand awareness by up to 80%, and 65% of customers click through on paid advertisements. Achieve many different goals with PPC Ads such as brand visibility, identifying new leads, bringing more traffic to your site, and increasing conversions. The benefits of using PPC in your marketing campaigns The main benefits of launching a PPC campaign strategy for any and every enterprise on the digital network. These are:

The more an enterprise understands its marketing campaign’s performance, the better it can tweak and improve them. Google’s Universal Analytics (UA) dashboard allows you an overview of the most important metrics and reports for your marketing campaigns. What it does is it provides an easy-to-read performance ‘snapshot’ that shows key trends to clients, managers, and other non-analysts where this part of the information is available nowhere else. So, treat UA reports to provide you with a bird’s-eye view of any campaign performance in several key areas. Find out how in the below section. Audience The first major reporting category in

Web analytics is very critical to the success of any digital business. It helps an enterprise understand its site visitors and use those insights to improve the experience on your site. Web Analytics Best Practices Many aspects of web analytics are specific to that particular business such as what metrics you track, how do you wish to build out reports, and what tools you wish to use. But there are some best web analytics practices that can help any enterprise collect, analyze, and report website data more effectively. Take a look at them below: Choose metrics that align with your