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As marketers, we all know how important it is to create GOOD landing pages that engage customers and prompt them to take action – i.e. visit our website. Understanding how to use digital marketing tactics well including good content marketing, niche SEO, email marketing, website optimization, and digital strategy. Today’s agenda of discussion is effective CRO tactics. So let’s begin explaining one by one Check conversion rates for mobile devices, browsers, and more You can quickly find conversion optimization opportunities in your Google Analytics. Reason? Google Analytics provides insight into how people interact with and behave on your website, which

Conversion Rate Optimization (CRO) is one of the cores of any successful digital marketing strategy and it is mainly used to increase the percentage of visitors who take the desired action (conversion) on your website. Recognize conversion rate optimization (CRO) – why is it used? To achieve the desired conversion rate for a company, one must monitor and improve the website’s overall performance time – and – again. This involves tracking and calculating the conversion rates and finding ways to enhance them. It essentially encourages more of your website visitors to become engaged followers and buyers. This can be challenging

Pay-per-click advertising in the digital marketing world is a highly targeted and effective marketing tool, but to understand how it can work for your enterprise, there are certain metrics you need to track and formulas you need to know to calculate the actual value of your PPC marketing efforts for the respective platform. The two most relevant formulas you need are Cost Per Click (CPC) and Return On Investment (ROI) and within these categories, there are several related formulas that will give you a better understanding of your marketing Ads based on the PPC performance. When you run Google Ads,

Marketing used to be a lot less complicated in the old times, but things have transformed ever since the growth of the internet. Today, users interact with brands on multiple devices and separate platforms as easy as a click of a button. And this is so real time, you need to be ready for this all the time. Take another example, even in-person and online shopping, which used to be distinct events, are no longer completely separate due to the rise of trends like buy-online and pick-up-in-person for all forms of shopping. Consumer expectations are shifting as well, drifting from

In the age of social media and popular platforms such as Instagram, where over 95 million pictures and 500 million stories are posted every single day, brands have to take care not to get lost in the clutter. Marketers using influencer marketing This category of marketing has increased a whopping 17% between 2019 and 2022. Influencer marketing industry during the endemic phase has risen with no option to actually step out and try a product physically. Consumers have turned rapidly to online venues for shopping, entertainment, and conversation. This has had the effect of increasing the reach and engagement of

An impression – popularly known as a view-through, is when a user sees an advertisement. In practice, an impression occurs any time a user opens an app or website and an advertisement is visible. How can one increase their brand’s impressions? As you begin tracking your impressions, you might find room for improvement. If that’s the case then have a look at these quick tips for increasing your impressions: Improve engagement From any social media platform to a search engine, all platforms want to serve their users content they appreciate and like. So, if you want platforms to display your

Pageviews, unique pageviews, new visitors, and returning visitors — they all sound similar, but these metrics are not the same. It is important to know the difference between them all because if you don’t, then you could be misinterpreting your website analytics and making some wrong decisions. Allow Akuna Technologies to make sure that doesn’t happen in your enterprise. Well, how – the big question. It is with web analytics? In this guide, know about web analytics, so you can truly understand which data points mean what, interpret rightly and make data-backed decisions for your enterprise. What is web analytics?

Getting back to where we paused last time, let’s introduce you to strategies for customer retention in this blog. A data-driven customer retention program can directly help improve your ROI. But how do you increase customer retention is the main question here? Read here for a deeper dive into customer retention strategies and examples you can use to make your business more cost-efficient. Customer retention strategies to keep your customers coming back Respond to customer questions and complaints Your customers hold the power to scale you up, and if you want to delight them, you must monitor the channels through

Increasing customer retention is one of the most effective ways to improve your brand’s return on investment (ROI) in the digital space. When you plan to invest in customer retention strategies, you substantially cut down on your other expenses. Learn how this trick works in the blog ahead. Let’s get to the basics first… What is a customer retention strategy? A digital marketing strategy used to increase customer retention and loyalty for a brand. Client retention strategies focus on delighting customers and forming a relationship with them so that they can choose to continue buying from you instead of switching