In this article, we have summarised everything there is to know about keyword research – what exactly is keyword research, the best ways to utilize keyword research to increase your website ranking, as well as genius keyword research tools that make the whole process easier and more straightforward. What are Keywords? Keywords are the essence of the topic of any business (even for your own Shopify site if you are into a Shopify business of your own). Every time a user searches for a phrase, that’s ideally a keyword searched. They are the modern-day flags that search engines use to
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SOCIAL MEDIA METRICS TO FOCUS FOR YOUR CAMPAIGNS
A social media strategy and its worth are measured very differently and you will be surprised by how many marketers don’t think to look past the data found on the ‘Overview’ tab. While no one would argue about the importance of keeping track of some small but important stats, there’s more valuable intelligence to be gathered by doing a deeper dive into them. Let us today look at how Facebook metrics must be tracked for each one to boost brand awareness and improve social media ROI. Facebook Metrics – The basics of social media Facebook – owned by the parent
THIS 2023 LET’S LEARN SOMETHING NEW ON SHOPIFY
What is Shopify? Shopify is an online complete commerce platform that let’s you start, grow, and manage your very own business in the digital space. The expertise and leadership in commerce come from the experiences of millions of merchants already doing business on the platform. Their successes allow Akuna to help forecast and build the right features to not only power commerce today but to help shape and define what the industry looks like tomorrow for you and your enterprise. Let’s understand more about this platform… We at Akuna, help all our clients with every bit of Shopify store setup
BEST SHOPIFY EXAMPLES FOR WRITING CONTENT ON YOUR PLATFORM
Ask any Shopify entrepreneur how they drive traffic to their store, and nine times out of ten, they’ll give you the same answer: paid advertising/paid marketing/paid Ads. Here are some strategies to strategize content on your platform to increase search results… Use internal links to strengthen your blog layout Through tactical keyword selection, one can increase your company’s ranking to the number one google spot for many revenue-driving keywords for your brand/enterprise. Prioritize helpful articles over product promotions on your enterprise Notice that the vast majority of articles today’s trending companies write provides the reader with value. They target keywords
WAYS TO GROW YOUR REMARKETING AD CAMPAIGNS
Remember, remarketing converts potential clients into customers. Statistics indicate that a remarketing Ad is a whopping 76% more likely to be viewed than just a regular display Ad. While people want to make Ads relatable to various audiences, they may come across as being either generic or cliched. Make remarketing Ads that are more specific and creative as they aim to convert viewers who did not choose your product in the first instance. This strategy behind the design is significantly different from a remarketing Ad. Use all the marketing platforms possible Similar to initial marketing, remarketing must always be creatively
WAYS TO EXTRACT VALUE FROM CUSTOMER DATA YOU HAVE
Resuming where we stopped, today we would be emphasizing on the various methods of extracting value from customer data. Accept that big data is for the present and future! People sometimes, must come to reality and agreement that it is good to choose big data because of its volume and business it can generate. The first step to extracting valuable customer data is to acknowledge that good data is “in there somewhere” and to have the willingness to mine through it. Always invest in analytics The key factor to making use of customer data for marketing is that once you
DEEP DIVING INTO CUSTOMER DATA FOR MARKETING
What do you do when you have more customer data marketing than you know, finding effective ways to extract value from this seemingly infinite stream of information can be a real challenge right? With more and more people using all types of devices it collectively makes sense that most of the world’s data have been created just in the last few years alone. And that’s not all, just a result of people creating data – it’s because of algorithms and other software that tracks user behaviour and generates its own data about it. The proliferation of the ‘Internet of Things’
CREATING GOOGLE ADS CAMPAIGNS FOR ENTERPRISE VISIBILITY
Any digital marketer’s toolbox for better brand visibility is PPC marketing. To drive the best results it’s important to organize your campaigns carefully and in-depth. The best way to structure your Ad groups is by focusing on your top-performing keywords. You can use several best practices when structuring your PPC campaign with Google Ads campaign and we surely know what is right and wrong at every point of growth for your initial stages of the campaign. One of the best-known strategies is to group your keyword lists, we popularly call these Ad groups. Pro tip! To take your campaign to
DIGITAL TRANSFORMATION – WHAT IS AVAILABLE IN THE MARKET TODAY
Resuming from where we paused, today in this blog we speak on the various different kinds of digital transformation available in the tech-savvy market. Types of digital transformation Many organizations focus on organizational transformation, but there are four types of digital transformation that a business must consider to realize its full value in brand visibility and sales growth. These include: Process transformation This agenda focuses on processes such as data, analytics, AI, and any process that can work towards lowering costs and driving operational efficiency in a business. Business Model Transformation This agenda is about making fundamental changes in how
OUR ERA IS RAPIDLY UNDERGOING DIGITAL TRANSFORMATION
As the world and its consumers become more digital day by day, a company’s success depends on how digital it can become which applies to both B2C and B2B sectors as consumer behaviors, knowledge consumption, and processes have now changed completely. Food for thought! In the year 2022, spending on digital transformation technologies, and services is projected to reach $1.8 trillion and increase to $2.8 trillion by 2025 is expected according to statistics. That growth demonstrates how much companies are planning to invest to compete to gain the better in the market. What is digital transformation? Digital transformation is a