The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords. The first phase of keyword research involves coming up with new keyword ideas. Pro tip! The first thing you will want to do is set up a spreadsheet to record all your data within and then look at how to narrow down your keyword lists using tools. What is important is you find suitable, related phrases for your business. Do start with some simple brainstorming. Look at what the main focuses are on
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CONTENT EVERY MARKETER SHOULD CONSIDER MOVING FORWARD
Content is the new king in the marketing industry. Always remember like content, content types can also go stale or become less tasty to consume when not delivered finely. Formats that can help attract and engage your brand’s audience members preferably with visuals over text-dominated content is the key. So have a look at what you can offer to your clients when it comes to convincing them for your product(s): Guestographics A guestographic is basically a guest infographic featuring both images and text and is generally published on or linked to from different websites. Often created in collaboration with other
IMPROVE BRAND CONTINUITY ON SOCIAL MEDIA USING THESE SIMPLE TRICKS
Branding is crucial for every company in today’s times. More to it, every company must include social media marketing in its plans. However, the factor that most companies must work upon for building it’s company’s popularity is the importance of building brand continuity. Consistency of brand images and messages are a cornerstone of brand awareness efforts. Find steps below on how to improve the brand continuity of social media, you can implement few of these tips: Brand logo designing is on top of the list Your company’s logo is a lot more than just a design creation, an icon that
ORGANIC SEARCH – THE MOST WANTED BUSINESS RESULT ON SEO TODAY
Businesses have had to make drastic changes since last year to accommodate remote operations, mobile working to keep safety in mind. Likewise, consumer needs and concerns have also changed and the way they now look at things is also so different these days. Why? Well, this is the new normal. This has created new market realities and navigating them requires businesses to put a greater focus in their overall agility. They need to know what the customers want and how the trends are. How their environment is impacting their intentions and where opportunities are to meet the various needs created
UNDERSTANDING THE TERM CTR IN MARKETING
First, understand how to get a good CTR? There are various methods to market and work to increase your CTR. Below are a few ways you can begin with to start things off Write content that is unique and informative. For SEO, this is your meta description, in PPC it’s your ad copy and remember it is the text that entices users to click on your link. Without giving away too much, or an exact answer to Q&A content, leverage your copy to draw attention to your content for users to learn more. Always leverage structured data. Create and curate
INCREASE YOUR BRAND’S DOMAIN AUTHORITY WITH QUALITY BACKLINKS
Knowing your domain authority certainly helps you create or improve your marketing plans day-by-day. But how do you know what your domain authority is? Find out today in this blog section. Let’s dive into what this metric is and some tips for picking the perfect domain authority checker for your business. Backlinks are the base to SEO foundations and they play a very influencing role in search engine ranking. Search engines like Google will also see you as trustworthy if you are a trusted website that receives backlinks from other sites. This will give your webpages a better opportunity at
ANALYZE HOW BRANDS DO USER ENGAGEMENT WITH THEIR CUSTOMERS
The secret to building a best-in-class company is simple: one must create a product which is so valuable that users view it as an essential aspect of their lives or work. So measuring user engagement has become an important way to understand if the users find value in your brand, and whether you are on a path to success. For user engagement data should be at the heart of every report, whether the focus is SEO/SEM, content marketing, email marketing, or conversion rate optimization. What is an engagement metric? Understanding the basics first… A variety of commonly tracked metrics tend
HOW IS THE TREND RUNNING FOR CULTIVATING YOUTUBE SEO RESULTS
Welcome back to yet another wonderful blog from Akuna Technologies. Today we resume where we stopped last week. Remember we were discussing YouTube Marketing and how to create your brand on this platform. Today we continue on how to cultivate YouTube SEO results for your business/brand and see a few more insights of the same. YouTube marketing drives success With YouTube marketing many companies and brands today are using YouTube as a way to promote themselves further for brand visibility. Here are some useful YouTube marketing tips that many YouTube marketers use to effectively reach their audiences for better publicity.
CREATING YOUR BRAND ON THE YOUTUBE NETWORK
Why YouTube marketing? Allowing many businesses to establish their brand on a channel widely recognized for videos. Yes, YouTube as a marketing medium alone reaches more 18 – 49 year olds than a broadcast or cable network on mobile. For a record around 59% of executives prefer to watch a video than reading texts. People today are more interested in watching and viewing a video than reading an article on their mobiles or laptops. The digital marketing world is evolving everyday, so are businesses and companies who are changing their marketing styles accordingly. Many companies use YouTube marketing as a
UNDERSTAND GOOGLE MY BUSINESS AND HOW DOES IT WORK
This guide will answer questions about Google My Business, and provide answers to many common questions people have about utilizing the platform for marketing and visibility. Achieving great visibility on Google as a local business has never been more important than these times now. Marketing has shifted completely online now. Local search results aren’t just about organic search results. In order to maximize visibility and increase your opportunity to rank well, it is very important to own your local listing i.e. the Google My Business page. Interacting with consumers on Google My Business Today one can manage how your business