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In the age of social media and popular platforms such as Instagram, where over 95 million pictures and 500 million stories are posted every single day, brands have to take care not to get lost in the clutter. Marketers using influencer marketing This category of marketing has increased a whopping 17% between 2019 and 2022. Influencer marketing industry during the endemic phase has risen with no option to actually step out and try a product physically. Consumers have turned rapidly to online venues for shopping, entertainment, and conversation. This has had the effect of increasing the reach and engagement of

An impression – popularly known as a view-through, is when a user sees an advertisement. In practice, an impression occurs any time a user opens an app or website and an advertisement is visible. How can one increase their brand’s impressions? As you begin tracking your impressions, you might find room for improvement. If that’s the case then have a look at these quick tips for increasing your impressions: Improve engagement From any social media platform to a search engine, all platforms want to serve their users content they appreciate and like. So, if you want platforms to display your

Pageviews, unique pageviews, new visitors, and returning visitors — they all sound similar, but these metrics are not the same. It is important to know the difference between them all because if you don’t, then you could be misinterpreting your website analytics and making some wrong decisions. Allow Akuna Technologies to make sure that doesn’t happen in your enterprise. Well, how – the big question. It is with web analytics? In this guide, know about web analytics, so you can truly understand which data points mean what, interpret rightly and make data-backed decisions for your enterprise. What is web analytics?

Getting back to where we paused last time, let’s introduce you to strategies for customer retention in this blog. A data-driven customer retention program can directly help improve your ROI. But how do you increase customer retention is the main question here? Read here for a deeper dive into customer retention strategies and examples you can use to make your business more cost-efficient. Customer retention strategies to keep your customers coming back Respond to customer questions and complaints Your customers hold the power to scale you up, and if you want to delight them, you must monitor the channels through

Increasing customer retention is one of the most effective ways to improve your brand’s return on investment (ROI) in the digital space. When you plan to invest in customer retention strategies, you substantially cut down on your other expenses. Learn how this trick works in the blog ahead. Let’s get to the basics first… What is a customer retention strategy? A digital marketing strategy used to increase customer retention and loyalty for a brand. Client retention strategies focus on delighting customers and forming a relationship with them so that they can choose to continue buying from you instead of switching

Impressions – a word you would have heard a lot floating around in discussions about metrics. Thinking, what are impressions? Impressions are the opportunities your content on your website has to be seen by someone on a search engine. If your content has loaded or appeared on a page on someone’s search, that can count as an impression then. An impression can be measured for any piece of digital content, from pages on your site to social media posts and Google Ads. While impressions alone aren’t enough to strategize your marketing strategy or reveal how well your content is performing,

What makes each social network different from the rest of the marketing platforms? It is the type of content created here, how that content is created and why that content is created. Consumers share a large variety of content for different reasons on different social networks available today. Social media platforms are always evolving, which changes what we share. Facebook, Instagram, Snapchat and TikTok have been big drivers of these evolutions. He went on to describe how he thinks about social media channels as a technology platform compared. He thinks about the category of social technology as three tiers in