Getting back to where we paused, we discussed about the basis of SEO and today we are taking forward the core elements listed for SEO: Keywords Title tags Heading tags Image and Video alt text Meta description Internal links Topic relevance Keywords Keywords – the main agenda in SEO. Keywords help filter topics down to focused queries used to search something particular on search engines. Keyword research helps identify which keywords are most relevant to your pages to increase visibility. Search volume is a representation of how many searches a keyword receives during a period of time. This is usually
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UNDERSTAND HOW WEBSITES GET RANKED ON SEARCH ENGINES
If you’re a digital marketer and landed on this page, it’s likely because you’re looking to understand SEO. Last year, especially due to the global pandemic, consumers shifted to more online purchasing and B2B companies shifted their marketing strategies to target online users. Understand the basics, what is SEO? SEO, or commonly called search engine optimization, is about getting your product, service or message to searches. In practical terms, SEO is the on-going process of improving your website to increase relevancy and drive traffic through organic search engine results. SEO isn’t just about optimizing your website. In fact, SEO can
ALWAYS MAKE SURE YOUR SITE SPEED IS GOOD
Website performance is an important aspect of maintaining high ranking on the search engines. Regular checking and reviewing your site’s performance, especially your page speed insights, is a must for any SEO process and SEO building. Good websites must allow good user experience which is the need of the hour to search engines for page experience. Users expect to begin interacting with a website within a fraction of a second. They will very quickly click off a website if the website doesn’t load and they are unable to interact with your site almost immediately. Resources to test website speed for
UNDERSTANDING THE LEADING MARKETING TRENDS
Keeping up with the marketing trends on a regular basis will help your business to understand customer search behaviours and customer search intent. Search behaviour offers a unique perspective on what audiences are more interested in and how they think about certain products, services and information. The important thing to note is that visualizing and capturing this data in a way that makes it scalable. Today, to build a new way of understanding a market that has the depth of business intelligence at the speed of search. Important to use Market insights dashboards Market insights offer dashboards that are updated
DRIVE BUSINESS GROWTH VIA BRAND AWARENESS
Brand awareness is basically a consumer’s familiarity with your organization and services. This includes brand recognition which is the ability of people to recognize your brand logo or name and the associations they have with you. Searching for something appropriate for your requirement, thus being a solution for you is the right way ahead. When you wish to order a drink at a fast-food restaurant, do you request for a cola, or a Coke? Alternatively, when you cut yourself accidentally, do you look for a plastic bandage, or a Band-Aid? Such rightly used terms are known as proprietary eponyms, and
GET THE RIGHT DIGITAL MARKETING STRATEGY YOUR COMPANY NEEDS
Today. Digital marketing is more important than ever. Take smart steps for brand/business building to create or improve your marketing strategy to accelerate your results in terms of SALES. Do you know where to start if you want to develop a digital marketing strategy? It’s still a common challenge faced by many. Many businesses know how vital digital and mobile channels are today for acquiring and retaining customers yet many do not have an integrated plan to support digital transformation and company growth and engage their audiences effectively online. So, if your business needs to have a strategic marketing plan
HOW CAN YOU USE DIGITAL MARKETING TO BOOST SALES
Welcome back to yet another week, yet another article from Akuna Technologies. Getting back to our discussion on the digital marketing techniques for the best way to boost sales. Let’s resume from where we left last week. Digital marketing is a popular in-demand service today. It has come to the forefront of all marketing efforts in today’s times. Gone are the other old ways of marketing. From generating new leads to completing successful sales, the business community is now reliant on digital marketing. Digital marketing strategy tips and tricks to get the results you’re seeking for better business. Email Campaigns
DIGITAL MARKETING – A NEW METHOD FOR DOING BUSINESS
As a business company, you may have experienced a major shift in the last ten years. Clients nowadays are beginning to buy stuff online in a very different way, often beginning with online market research and a clear vision of precisely what they want. Know the reason why? Digital marketing has come to become the most precise way of marketing today. Starting things off! Social media was one of the first game changes for companies seeking ways to get noticed online. From purchasing Facebook Business Ads to sharing photo albums of new products or launching of something new or routine
UNDERSTAND WHAT IS OMNI MARKETING
Omni-channel refers to the multichannel sales approach that provides the customer with an integrated shopping experience. Each channel works together to create a unified experience – the customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless. Omni-channel marketing refers to the multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless. Benefits of Omni-channel Marketing There are no
MOST POPULAR WAYS TO BUILD BROKEN LINKS TO YOUR WEBSITE
Welcome back to yet another blog from Akuna Technologies. Today we understand ways to build broken links. So what can be done about it? What can we do about situations and problems that lead to broken links to maximize redirecting on our website? So here are some of the best practices we follow and suggest to our clients: Fix broken links at the earliest YES! You should fix broken links. Do continue to fix broken links periodically, because we don’t know which links Google isn’t counting or checking on. Plus it adds a good user experience for your users on