When marketers implement new personalization and marketing techniques technology into their stacks, they expect better visibility into engagement with customers on the internet. This is because these are 100% measurable results. Today in 2022, we are increasingly seeing marketers that have either weekly, monthly or quarterly goals, and those might be conversion goals or in some cases revenue goals, where they really want to monitor customer journeys in real-time on a very regular basis. Marketers want to understand where they are getting better performances, where customer experiences are falling short and how they can work better to make the tweaks.
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TREAT CUSTOMER DATA LIKE YOU WISH YOURS TO BE TREATED
Customer experience matters the most… Customers have different expectations, of course, for how you should handle their data. So how can you tweak your data policies to deliver the best experience for your customers? In a competitive world of business, follow this golden rule always: Treat user data as you would want your own to be treated on different platforms. In other words: Never buy data – always ask for it Companies spend so much on third-party audience data. The trouble is, 65% of consumers are uncomfortable with their personal data being shared with for-profit firms according to research and
WHAT’S YOUR DIGITAL MARKET PLAN OF ACTION THIS 2022
What are the latest digital marketing trends a business should plan for this 2022? Digital marketing is growing at such a fast pace that it may all seem confusing at times for many. But here’s the thing that is important to know right now because every form of marketing is happening on the digital network today. Each year sees many new strategies emerging out and today we aim at highlighting some of the most recent digital marketing trends you shouldn’t miss in 2022. According to statistics, there is an overall increase in conversion rates on product pages that incorporate user-generated
LEARN THE USES OF USER ACQUISITION IN THE DIGITAL WORLD
Last week you saw how user acquisition is important for growing your business over the digital space. Today we wish to throw light on the various uses this user acquisition is making. Uses of User Acquisition Creating a good marketing funnel strategy is very important for a business where you wish to create more and more users for the brand. Take for example, various marketing and paid media channels exist where you can cost-effectively use mobile app install ads. Here are strategies to consider. Your personally Owned Media Marketing Using owned media is a great way to drive business visibility.
A COMPREHENSIVE GUIDE TO GROWING YOUR BUSINESS WITH USER ACQUISITION
User acquisition is very vital to the process of building your business, because everything is going online in the recent marketing trends. You need new users to install your app, visit your website, create an eCommerce account, start a free trial of your product or play their first game on your platform. This way of customer acquisition has become a key component to growing a business and acquiring new customers. How Do You Acquire Users? Well, there are several key ways to attract new users. Search engine marketing (SEM) process Search engine optimization (SEO) process Content marketing Word-of-mouth marketing Why
WHY WE CARE ABOUT THIRD PARTY COOKIES AND WHAT IS THE CHANGE MARKETERS CAN EXPECT
Welcome back to yet another blog on Akuna Technologies. We resume where we stopped last week in our discussion about personalization on search engines with respect to third party cookies. We emphasized how marketers must work towards search engine optimization with a ‘cookieless’ future through proper consent management practices and so we would like to elaborate a few points for the same for today’s blog agenda. They are as follows: A transformation of data collection A clear, data-driven personalization strategy Higher levels of consumer data control Consent management platforms aren’t going away A TRANSFORMATION OF DATA COLLECTION Some of these
EVER WONDERED, HOW DOES PERSONALIZATION LOOKS LIKE WITHOUT THIRD PARTY COOKIES
Today, marketers can reduce reliance on third-party cookies and improve personalization by a few tweeks on their data collection procedures. Since the introduction of digital privacy laws, marketers have spent a lot of time trying to re-evaluate their data strategies for the platforms and product marketing. However, these regulations restrict the use of third-party cookies, which in any case will soon be deprecated by search engine browsers, and those relying on them for customer data collection will have to rethink their practices further. To deliver these personalized experiences, digital marketers have now turned towards browser cookies to gather consumer information.
KEYWORD RESEARCH FOR YOUR ONLINE MARKETING CAMPAIGNS
The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords. The first phase of keyword research involves coming up with new keyword ideas. Pro tip! The first thing you will want to do is set up a spreadsheet to record all your data within and then look at how to narrow down your keyword lists using tools. What is important is you find suitable, related phrases for your business. Do start with some simple brainstorming. Look at what the main focuses are on
CONTENT EVERY MARKETER SHOULD CONSIDER MOVING FORWARD
Content is the new king in the marketing industry. Always remember like content, content types can also go stale or become less tasty to consume when not delivered finely. Formats that can help attract and engage your brand’s audience members preferably with visuals over text-dominated content is the key. So have a look at what you can offer to your clients when it comes to convincing them for your product(s): Guestographics A guestographic is basically a guest infographic featuring both images and text and is generally published on or linked to from different websites. Often created in collaboration with other
IMPROVE BRAND CONTINUITY ON SOCIAL MEDIA USING THESE SIMPLE TRICKS
Branding is crucial for every company in today’s times. More to it, every company must include social media marketing in its plans. However, the factor that most companies must work upon for building it’s company’s popularity is the importance of building brand continuity. Consistency of brand images and messages are a cornerstone of brand awareness efforts. Find steps below on how to improve the brand continuity of social media, you can implement few of these tips: Brand logo designing is on top of the list Your company’s logo is a lot more than just a design creation, an icon that