Tag Archives: Digital marketing

If you’re a digital marketer and landed on this page, it’s likely because you’re looking to understand SEO. Last year, especially due to the global pandemic, consumers shifted to more online purchasing and B2B companies shifted their marketing strategies to target online users. Understand the basics, what is SEO? SEO, or commonly called search engine optimization, is about getting your product, service or message to searches. In practical terms, SEO is the on-going process of improving your website to increase relevancy and drive traffic through organic search engine results. SEO isn’t just about optimizing your website. In fact, SEO can

Website performance is an important aspect of maintaining high ranking on the search engines. Regular checking and reviewing your site’s performance, especially your page speed insights, is a must for any SEO process and SEO building. Good websites must allow good user experience which is the need of the hour to search engines for page experience. Users expect to begin interacting with a website within a fraction of a second. They will very quickly click off a website if the website doesn’t load and they are unable to interact with your site almost immediately. Resources to test website speed for

Keeping up with the marketing trends on a regular basis will help your business to understand customer search behaviours and customer search intent. Search behaviour offers a unique perspective on what audiences are more interested in and how they think about certain products, services and information. The important thing to note is that visualizing and capturing this data in a way that makes it scalable. Today, to build a new way of understanding a market that has the depth of business intelligence at the speed of search. Important to use Market insights dashboards Market insights offer dashboards that are updated

Brand awareness is basically a consumer’s familiarity with your organization and services. This includes brand recognition which is the ability of people to recognize your brand logo or name and the associations they have with you. Searching for something appropriate for your requirement, thus being a solution for you is the right way ahead. When you wish to order a drink at a fast-food restaurant, do you request for a cola, or a Coke? Alternatively, when you cut yourself accidentally, do you look for a plastic bandage, or a Band-Aid? Such rightly used terms are known as proprietary eponyms, and

Omni-channel refers to the multichannel sales approach that provides the customer with an integrated shopping experience. Each channel works together to create a unified experience – the customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless. Omni-channel marketing refers to the multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless. Benefits of Omni-channel Marketing There are no

Welcome back to yet another blog from Akuna Technologies. Today we understand ways to build broken links. So what can be done about it? What can we do about situations and problems that lead to broken links to maximize redirecting on our website? So here are some of the best practices we follow and suggest to our clients: Fix broken links at the earliest YES! You should fix broken links. Do continue to fix broken links periodically, because we don’t know which links Google isn’t counting or checking on. Plus it adds a good user experience for your users on