Welcome back! Starting off where we paused last week, keyword research is very important if you wish to grow your company on the search engine pecking order. Here is why? Conducting keyword research has many benefits, the most popular reasons being listed below: A complete marketing trend insight Conducting effective keyword research can surely provide you with insights into current marketing trends, and also help you center your content on relevant topics and keywords your audience will search for. Effectively increase traffic growth When you identify the best fitting keywords for the content you publish for your business/brand, the higher
Tag Archives: Digital marketing
ESSENTIALS OF CREATING A SOCIAL MEDIA PLAN
Facts first! Every week, an average human spends almost an entire day looking at their smartphones. Every one today is addicted to scrolling through their social feeds, or some relaxation, or news or just enjoying some gaming. We all know the truth and the fact social media is critical to every business’s marketing initiatives especially those focused on creative industries and showbiz. Not having an active social channel for your business is equivalent to being left behind in the fast moving world. It’s embarrassing and not being socially active because that’s the trend. So, allow us to help you create
BLOGGING HAS A LOT OF POSITIVES – FIND IT OUT YOURSELVES
Benefits of Blogging for a Business Here are some quick points to consider for blogging for a business: Drive traffic to your business website, resulting in more leads Blogging can help you build links, leading to better rankings in various search engines Reuse blog posts for your social media platforms Gain long-term benefits for website traffic with blog posting Blog posts are the most effective form of content rated even above email, ebooks and white papers How to optimizing your blog posts for search engines Here are six easy search engine optimization (SEO) tips to help get your blog noticed.
KEYWORD RESEARCH IS THE BASE TO MARKETING WELL
Keywords are the basic foundation of any SEO. Remember, if nobody is searching for what you’re writing about, you won’t get traffic from the search engine – no matter how hard you try. That’s why it is always good to seek help from experts who understand the in and out of managing this with a proven keyword research framework that you can easily adapt to your website and achieve your goals. We, at Akuna Technologies, have used frameworks depending on the requirements from client-to-client to grow their website traffic from search visits in a short span of time with a
HOW TO WORK OUT PPC FOR YOUR BUSINESS
Getting back to where we had stopped… let’s elaborate more about PPC this week and how it exactly works to help you scale your business. How Does Pay-Per-Click Work? As its name implies, PPC is basically an advertising method where a brand sets up an Ad and pays each time a user on the search engine clicks on that Ad. A simple explanation of this process looks like this: Through keyword discovery and backend work, a brand successfully identifies relevant, popular terms that its audience would search for when searching their brand on the search engine. On this, a brand
PAY-PER-CLICK MARKETING FOR YOUR BUSINESS
Have a strong passion for marketing? But with a mediocre skill set and near zero understanding of the industry, you must not feel demotivated, rather think it can be done with the assistance of a Digital marketing agency. Yes, Akuna Technologies have the right knowledge and expertise to help build your brand as per your thoughts and execute your plan to reality. Pay-per-click (PPC) marketing can be a powerful tool in your promotional arsenal if your goals are to grow your online visibility, drive traffic, generate leads and increase sales then we always stand by your thought process of PPC
INFLUENCERS CAN PLAY A VITAL ROLE IN BRAND VISIBILITY
Getting back to the agenda where we left last week, we were discussing why people/consumers are more interested in getting reviews for any product they seek to buy. Find out in today’s blog section: Did you know that 93% of customers today first read online reviews before making a purchase for anything? One of the simplest ways influencers can add value to their followers is by providing unbiased reviews that are honest and straight to the point. More to this, 38% of respondents indicated content in the form of reviews by influencers was really helpful. This preference held true for
DO CONSUMERS TRUST SOCIAL MEDIA INFLUENCERS
Do consumers trust social media influencers? Here’s what statistics show and allow us to elaborate on this agenda for you today in this blog. Whether you love them or hate them, but one thing you can’t do is avoid social media and social media influencers. Yup, they’ve become integral to many social media marketing strategies as businesses are shifting more resources digitally than offline. Everything is becoming online and so is marketing. Remember, while this can create new sales and marketing opportunities, heavily relying on social media isn’t risk-free too! Businesses lose ownership over their contacts with a social-first strategy,
E-COMMERCE IS BOOMING DURING THE PANDEMIC
Ecommerce has evolved in many ways from the time it began, and it’s changing the way we live, shop and do businesses online. Presenting a big opportunity for entrepreneurs to set up shop and start selling with no physical carpet area required. Here’s what you need to know about this type of business on the internet. How it all became so popular and so vast? Selling products and services over the internet took on new importance during the COVID-19 pandemic, as business owners and consumers had no choice but to embrace e-commerce and it’s potential. That shift is definitely here
HYBRID WORKING & DIGITAL MARKETING – THE NEW AGE OF BUSINESS
Embracing a hybrid arrangement for your business can allow you to optimize your marketing spend just the way you want and you wish to. Right from performance-based marketing to faster campaign turnarounds, here are a few benefits that a hybrid digital marketing agency can offer your business. Working hybrid promotes better work-life balance and higher creativity rate Working hybrid offers more than just a break from isolation. What it does is, it offers flexibility and freedom that can help your marketers build a better work-life balance in your career. Flexible schedules have been shown to improve an employee’s performance. By