Tag Archives: Digital marketing

What we learned about in the previous campaign was what is PPC Ads and their benefits, now today we discuss the many types of PPC Ads campaigns available in the market. Types of PPC campaigns Here, in this section, we are going to explore the different types of PPC campaigns that you can weave into your digital marketing strategy for your enterprise. Search Search-based PPC campaign Ads are those that appear in SERPs. What exactly are they? Search-based PPC Ads typically appear in the top left or right-hand corner of a search results page and they include a clickable headline,

Pay-per-click (PPC) advertising is one effective way in search engine optimization (SEO) strategy because it can offer immediate results to your business. Did you know? Creating a good PPC Ad can boost your brand awareness by up to 80%, and 65% of customers click through on paid advertisements. Achieve many different goals with PPC Ads such as brand visibility, identifying new leads, bringing more traffic to your site, and increasing conversions. The benefits of using PPC in your marketing campaigns The main benefits of launching a PPC campaign strategy for any and every enterprise on the digital network. These are:

The more an enterprise understands its marketing campaign’s performance, the better it can tweak and improve them. Google’s Universal Analytics (UA) dashboard allows you an overview of the most important metrics and reports for your marketing campaigns. What it does is it provides an easy-to-read performance ‘snapshot’ that shows key trends to clients, managers, and other non-analysts where this part of the information is available nowhere else. So, treat UA reports to provide you with a bird’s-eye view of any campaign performance in several key areas. Find out how in the below section. Audience The first major reporting category in

Web analytics is very critical to the success of any digital business. It helps an enterprise understand its site visitors and use those insights to improve the experience on your site. Web Analytics Best Practices Many aspects of web analytics are specific to that particular business such as what metrics you track, how do you wish to build out reports, and what tools you wish to use. But there are some best web analytics practices that can help any enterprise collect, analyze, and report website data more effectively. Take a look at them below: Choose metrics that align with your

As marketers, we all know how important it is to create GOOD landing pages that engage customers and prompt them to take action – i.e. visit our website. Understanding how to use digital marketing tactics well including good content marketing, niche SEO, email marketing, website optimization, and digital strategy. Today’s agenda of discussion is effective CRO tactics. So let’s begin explaining one by one Check conversion rates for mobile devices, browsers, and more You can quickly find conversion optimization opportunities in your Google Analytics. Reason? Google Analytics provides insight into how people interact with and behave on your website, which

Conversion Rate Optimization (CRO) is one of the cores of any successful digital marketing strategy and it is mainly used to increase the percentage of visitors who take the desired action (conversion) on your website. Recognize conversion rate optimization (CRO) – why is it used? To achieve the desired conversion rate for a company, one must monitor and improve the website’s overall performance time – and – again. This involves tracking and calculating the conversion rates and finding ways to enhance them. It essentially encourages more of your website visitors to become engaged followers and buyers. This can be challenging

Pay-per-click advertising in the digital marketing world is a highly targeted and effective marketing tool, but to understand how it can work for your enterprise, there are certain metrics you need to track and formulas you need to know to calculate the actual value of your PPC marketing efforts for the respective platform. The two most relevant formulas you need are Cost Per Click (CPC) and Return On Investment (ROI) and within these categories, there are several related formulas that will give you a better understanding of your marketing Ads based on the PPC performance. When you run Google Ads,

Marketing used to be a lot less complicated in the old times, but things have transformed ever since the growth of the internet. Today, users interact with brands on multiple devices and separate platforms as easy as a click of a button. And this is so real time, you need to be ready for this all the time. Take another example, even in-person and online shopping, which used to be distinct events, are no longer completely separate due to the rise of trends like buy-online and pick-up-in-person for all forms of shopping. Consumer expectations are shifting as well, drifting from

In the age of social media and popular platforms such as Instagram, where over 95 million pictures and 500 million stories are posted every single day, brands have to take care not to get lost in the clutter. Marketers using influencer marketing This category of marketing has increased a whopping 17% between 2019 and 2022. Influencer marketing industry during the endemic phase has risen with no option to actually step out and try a product physically. Consumers have turned rapidly to online venues for shopping, entertainment, and conversation. This has had the effect of increasing the reach and engagement of

An impression – popularly known as a view-through, is when a user sees an advertisement. In practice, an impression occurs any time a user opens an app or website and an advertisement is visible. How can one increase their brand’s impressions? As you begin tracking your impressions, you might find room for improvement. If that’s the case then have a look at these quick tips for increasing your impressions: Improve engagement From any social media platform to a search engine, all platforms want to serve their users content they appreciate and like. So, if you want platforms to display your