The vision behind starting any business is to attain great sales and grow each day. A business simply cannot grow, and growth is achieved by a string of strategies those businesses adopt, mainly the marketing ones. In the earlier days, marketing was done through the traditional mediums like print, paper, word of mouth and such. Even though, these techniques are still used now, the advent of internet and its related elements like social media platforms, search engines and such gave rise to a new type of marketing – digital marketing. With the ability to reach a wide group within a
