Tag Archives: Content Marketing

Omni-channel refers to the multichannel sales approach that provides the customer with an integrated shopping experience. Each channel works together to create a unified experience – the customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless. Omni-channel marketing refers to the multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless. Benefits of Omni-channel Marketing There are no

Welcome back to yet another blog from Akuna Technologies. Today we understand ways to build broken links. So what can be done about it? What can we do about situations and problems that lead to broken links to maximize redirecting on our website? So here are some of the best practices we follow and suggest to our clients: Fix broken links at the earliest YES! You should fix broken links. Do continue to fix broken links periodically, because we don’t know which links Google isn’t counting or checking on. Plus it adds a good user experience for your users on

Today, digital marketing strategies have evolved. There is a question that keeps coming up: “Is email marketing still important?” Find out here top reasons why email marketing still rules GOOD. Stay connected with your audiences Emails have the ability to keep all your customer databases informed. Let consumers check their emails when it is convenient for them. This will boost engagement with your customers as long as you give them something worth reading for. Reach customers in real-time Studies say, 54% of all emails are opened on a mobile device. This is a significant point and a company should come

In the previous article, you have understood the main players involved in online payments, let us take a step further and analyse the working of a payment gateway throughout the payment journey. Firstly, the customer chooses the product or service they want to purchase and proceeds to the payment page for checkout and payment. Most payment gateways offer you the below options for your payment page for your business needs: Hosted payment page It is generally an out-of-the-box payment page where customers are redirected when they are ready to checkout. What the payment gateway does here is, it securely receives

A modern approach to marketing in today’s digital world… Welcome to yet another blog from Akuna Technologies, a company dedicated in helping you resolve all your digital requirements from creating something for your business to helping market it and boost it. Today’s point of discussion is Social Marketing. So, what is this Social Marketing? It is an approach used to develop/create/craft activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and their business as a whole. Combining strategic ideas from commercial marketing and the social sciences, social marketing, today is a proven tool for influencing behaviour

Shopify is the third most popular ecommerce platform in the world. It comprises 4% of all online stores all over the world. Shopify offers a unique take on ecommerce platforms that its competitors haven’t quite mastered till date – convenience. Shopify is the best platform for quick and simple sites. That’s not to say the sites themselves can’t be robust, but the design process itself is easy and takes less time consuming. Today, you need to find ways to stand out in the crowd, and drive traffic and sales to your business. That makes it very clear why people are

It may come as no surprise that the marketplace has become increasingly more digital as technology continues to evolve every day. There are cost-effective strategies to use online to further legitimize and attract people to your business and its products or services. The benefits of digital marketing are becoming more prevalent every day. Do you wish to reach out to online customers? How does this happen in digital marketing? More and more small businesses are implementing digital marketing tactics to effectively reach and engage their target consumers online. Whether it’s through social media, a website, or other means, subtle digital

Winning and maintaining customer trust is critical to eCommerce success. Today we speak to you on how to create the personal feel – the human touch (as popularly called) for your eCommerce store. 2020 was a year of uncertainty, and little looks likely to change in 2021 – the Ecommerce industry can definitely be counted amongst them. it is also necessary to have a process that customers can easily understand and reciprocate. Take for an example, in an online shopping platform it is important for customers to know Time duration for cancelation of an order? Time required for a refund