Businesses have had to make drastic changes since last year to accommodate remote operations, mobile working to keep safety in mind. Likewise, consumer needs and concerns have also changed and the way they now look at things is also so different these days. Why? Well, this is the new normal. This has created new market realities and navigating them requires businesses to put a greater focus in their overall agility. They need to know what the customers want and how the trends are. How their environment is impacting their intentions and where opportunities are to meet the various needs created
Tag Archives: Content Marketing
UNDERSTANDING THE TERM CTR IN MARKETING
First, understand how to get a good CTR? There are various methods to market and work to increase your CTR. Below are a few ways you can begin with to start things off Write content that is unique and informative. For SEO, this is your meta description, in PPC it’s your ad copy and remember it is the text that entices users to click on your link. Without giving away too much, or an exact answer to Q&A content, leverage your copy to draw attention to your content for users to learn more. Always leverage structured data. Create and curate
INCREASE YOUR BRAND’S DOMAIN AUTHORITY WITH QUALITY BACKLINKS
Knowing your domain authority certainly helps you create or improve your marketing plans day-by-day. But how do you know what your domain authority is? Find out today in this blog section. Let’s dive into what this metric is and some tips for picking the perfect domain authority checker for your business. Backlinks are the base to SEO foundations and they play a very influencing role in search engine ranking. Search engines like Google will also see you as trustworthy if you are a trusted website that receives backlinks from other sites. This will give your webpages a better opportunity at
ANALYZE HOW BRANDS DO USER ENGAGEMENT WITH THEIR CUSTOMERS
The secret to building a best-in-class company is simple: one must create a product which is so valuable that users view it as an essential aspect of their lives or work. So measuring user engagement has become an important way to understand if the users find value in your brand, and whether you are on a path to success. For user engagement data should be at the heart of every report, whether the focus is SEO/SEM, content marketing, email marketing, or conversion rate optimization. What is an engagement metric? Understanding the basics first… A variety of commonly tracked metrics tend
HOW IS THE TREND RUNNING FOR CULTIVATING YOUTUBE SEO RESULTS
Welcome back to yet another wonderful blog from Akuna Technologies. Today we resume where we stopped last week. Remember we were discussing YouTube Marketing and how to create your brand on this platform. Today we continue on how to cultivate YouTube SEO results for your business/brand and see a few more insights of the same. YouTube marketing drives success With YouTube marketing many companies and brands today are using YouTube as a way to promote themselves further for brand visibility. Here are some useful YouTube marketing tips that many YouTube marketers use to effectively reach their audiences for better publicity.
CREATING YOUR BRAND ON THE YOUTUBE NETWORK
Why YouTube marketing? Allowing many businesses to establish their brand on a channel widely recognized for videos. Yes, YouTube as a marketing medium alone reaches more 18 – 49 year olds than a broadcast or cable network on mobile. For a record around 59% of executives prefer to watch a video than reading texts. People today are more interested in watching and viewing a video than reading an article on their mobiles or laptops. The digital marketing world is evolving everyday, so are businesses and companies who are changing their marketing styles accordingly. Many companies use YouTube marketing as a
UNDERSTAND GOOGLE MY BUSINESS AND HOW DOES IT WORK
This guide will answer questions about Google My Business, and provide answers to many common questions people have about utilizing the platform for marketing and visibility. Achieving great visibility on Google as a local business has never been more important than these times now. Marketing has shifted completely online now. Local search results aren’t just about organic search results. In order to maximize visibility and increase your opportunity to rank well, it is very important to own your local listing i.e. the Google My Business page. Interacting with consumers on Google My Business Today one can manage how your business
LET US UNDERSTAND PAID DISTRIBUTION OPTIONS FOR SOCIAL MEDIA CHANNELS
Today, it has become a process of learning exactly how to reach your prospective clients via social media channels with the help of targeting the right customers and along with paid distributions too. Wherever they are and the types of content they appreciate. Let us understand these social media distribution options available for businesses that have a good return on investment for businesses: Facebook sponsored posts LinkedIn sponsored updates Promoted tweets Facebook sponsored posts With Facebook sponsored posts, you can now use the incredible wealth of data available on the platform to target people based upon precise criteria and filters
KNOW HOW PAID SOCIAL MEDIA AND DISTRIBUTION NETWORKS CAN HELP A BUSINESS
What exactly is Paid Promotions on the digital channels for a brand? Social media distribution has a big role in developing audience interaction and engagement for publishers. This strategy prioritizes the circulation of their content and the visibility of their brands among social media users over traffic share from social platforms. Paid distribution involves hiring platforms to promote your content across a variety of well-known websites. You can have paid distribution on both social media as well as on standard participating websites. Creating content and a distribution system for paid media Content is the king today and the success of
BRINGING IN THE TECHNICAL SIDE OF AN SEO STRATEGY FOR BUSINESS
Getting back to where we stopped last week on the agenda of marketing and SEO strategies for a business, today we resume back the strategies for modern SEO strategies. Do you know what types of content should marketers be focused on optimizing? Below are some options listed. The marketers working for these companies must also accurately target the user intent of their prospective visitors when they make particular queries, allowing them to create content that is highly relevant for the target audience. Perform keyword research Title tag optimization Meta description optimization H1 optimization Internal linking and anchor text optimization Image