A brand marketing strategy encompasses everything from your colour scheme and company logo to the interactions and experiences consumers have with your brand, your products and your services. Your brand strategy should plan for every minute step for the customer journey that your customers will take while interacting with your platform, your social media accounts, an in-person experience over a call or maybe in-person, an experience with a customer service representative, etc. While building the elements of your brand marketing strategy, ask yourself the Brand strategy must-haves for your business are: A why, a voice, consistency, emotion, be relatable, a
Tag Archives: affordable SEO packages
DOES FIXING OLD BROKEN LINKS STILL MATTER IN SEO MARKETING
YES! Fixing broken links has long stood as an SEO best practice. Have you run into certain situations where you’ve fixed a broken link and nothing happened, you’re not alone in this? In today’s episode we justify whether these fixes still matter, and take you through steps to increase your chances of seeing the benefits. What are the major reasons for fixing broken links? Beginning things with understanding the basic stuff first – the introduction. Links pass link signals to your platform. Google uses links for things like page ranking and anchor text. So when they find links, they can
FIND OUT WHAT IS SEO AND HOW DOES IT WORK
A practice of optimizing one’s website to increase the two important factors – quantity and quality of its traffic from a search engine’s organic results. What does this benefit? Free, passive traffic to your website, month after month and thus leading to growth of customer visits. For you to understand how this works, let us see how search engines actually work… The internet’s search engines are the modern libraries for the digital age. When a person types their query on a search engine, it looks through all the pages in its index and tries to return the most relevant results.
A BLOG EXPLAINING WHY ONE CAN OPT FOR PHP WEB DEVELOPMENT FOR THEIR NEXT ONLINE PROJECT
PHP Programming – one of the most preferred languages used for website development and web application development in today’s digital world. What is PHP Language? PHP is a general purpose, server-side scripting language that has gained a lot of popularity and is one amongst the top preferred coding languages. Thinking of PHP as a web development option is very secure, very fast and a very reliable option to start your website that offers a lot of advantages to make it accessible to a lot of people. Let us see the importance of PHP Web Development On the digital platform, developing
DIGITAL MARKETING IS THE SOLUTION FOR MARKETING NEEDS IN 2021
In digital marketing, things move fast. It is an industry that’s constantly evolving everyday, expanding into other areas, and sometimes, doing complete 180s – and there’s no sign it’s slowing down anytime soon. In today’s article have a read of the various reasons why digital marketing is the best strategy for a business to successfully grow. Companies without a digital marketing strategy don’t have a clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. Reasons why you may need a digital channel strategy Do not get
RIGHT TIME TO INTRODUCE CRO TO INCREASE BUSINESS SALES AND GROWTH
Last week we discussed various techniques on how to optimize conversion rates for PPC for your online business. This week we take the topic further and continue to elaborate the importance of Conversion rate optimization for you. Let us straight head to the topic of the day where we have planned to discuss what is the right time to introduce CRO for an online business. Well, is there actually a right time to introduce CRO or can you make the decision at any point of time during the business? If YES, how long do you run it. Find out about
TECHNIQUES HOW TO OPTIMIZE CONVERSION RATES FOR PPC
“A good first impression isn’t just about design, but also how fast that design loads. Your customer’s journeys are their stories, NOT funnels” Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. In other words, the goal is for the highest possible percentage of visitors to your site to convert, or complete your desired action. Wish to know what a conversion optimization expert like us does when you hire us? Sounds complicated! Well, in internet marketing, conversion rate optimization (CRO) or conversion optimization which it
WHAT IS THE FUTURE OF ECOMMERCE IN THIS NEW DECADE
Do you know what’s the new normal for e-commerce? What are projections and estimates bidding onto rise in the year 2021? Which form of business will be preferred by all, this year this new decade. Reviews and words from the experts all around such as industry leaders, investors, commerce experts and we discovered global trends that can help shaping retail and ecommerce. E Commerce is at an all-time high today. Lockdowns, travel bans, and retail closures forced the consumer online and the world’s largest retailers soon followed, in some cases selling direct to consumers (DTC) for the first time. But
NEED A WEBSITE DEVELOPMENT. CHOOSE US FOR SAFE SECURE DEVELOPMENTS
The digital world is developing with such force and such a pace that you simply can’t ban or control it. When we are splitting our time between a physical and digital world, you have to stay safe online the same way you stay safe offline. Today we discuss few of the finest tips why you must choose Shopify for your website development and what we have to provide you when you join hands with Akuna Technologies. We are Shopify experts and have been building websites for a very long time now, we know what our customers need and what is
DIGITAL MARKETING IS COST EFFECTIVE
Worried about the effectiveness of your traditional marketing campaigns? Are your ROIs on these campaigns effective. Still confused over whether to choose this trend or to shift to a newer form. If so, it’s time to start investing in digital marketing services. Digital marketing helps businesses of all sizes make themselves more visible. However, considering how expensive it is to run a business, your company may be hesitant to spend extra funds without assurances. It is a fact! More and more consumers are researching and buying products online. According to Forbes, 82% of consumers conduct research online. Also, TechCrunch reports