Shopify is an online store builder that is much popular around the world. Shopify makes it much easy for businesses to manage their online store and customers to use it with ease. Shopify is laden with many awesome features and also offers the platform to integrate many more as we wish.
Shopify provides the users with solutions that would include reviews, product recommendations, loyalty programs, and many more. Apart from these, users can integrate third party integrations that can help the experience provided by the online store to be deeper and allow you to make even the hardest of tasks much easy.
So, where can you find these types of awesome integrations? Well, it is where Shopify App Store comes in. Let us check the areas where integrations help in creating a smooth experience:
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Analytics – Analytics tools helps your marketing team and also your user experience teams to make much better decisions. Well, it is true that you can capture any data you wish for free or for a low cost, with the Google Analytics or Google Tag Manager. But, if you make use of a great e-commerce analytics tool, you can easily decide what changes you need to make.
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Development – One of the greatest features of Shopify is that it is meant to make development easy. Shopify ecommerce development doesn’t require long lines of codes so as to be functional. For development of the online store, you can make use of specialized development tools that provide the developers with a great experience. This can help them launch an online store faster and easily.
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Email Marketing – Well, this is one of the most used means of marketing and has been in use for a long time. With email marketing tools, you can also be able to integrate them with different retargeting tools like Facebook Ads. This helps you to reach your customers on social media as well. One of the most popular tool used for email marketing is MailChimp.
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Sales Funnel – The term “sales funnel” refers to a series of steps that a user must undertake to complete a transaction. E-commerce business now have a series of conversion and upsell opportunities. Well, Facebook messenger bots now allow curious customers to make a purchase without even having to visit your site.
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Review Management – Providing a social proof is the best way to win the trust of the customers and make them purchase from you. By displaying your customer reviews in the best way, you can drive customers from your competitor’s website to yours. These customers will also act as your marketing channel.
These are some of the ways by which you can integrate your Shopify online store with third party tools and increase the user experience that you provide your customers with. For developing the best and functional Shopify store for your business, partner with the company providing the best Shopify ecommerce development services.
