When it comes to building your online retailing store, you would have a lot of shop platforms available to you. You would choose anyone that ‘promises’ a lot of benefits and start providing your customers with your products and services. When it comes to building your e-commerce store, it is recommended that you use Shopify platform. Well, why is it so? It is because Shopify boasts of a great number of features that provides you with many benefits and ultimately more sales. Oops, did you set up your online store in another platform? Well, worry not, as you can have

Shopify is the most customizable of all online platforms. The greatest feature of this online store is that it requires no technical knowledge to start a store and do the necessary modifications. But, if you are planning to go a step further, the technical knowledge is necessary. So, how beneficial is customizing each element in Shopify? Let us take a look: Themes – Well, we all know that themes and designs play an integral part when it comes to the performance of an online store. Well, you can begin an online store from scratch, or you can also use a

The success you desire while venturing out into the vast world of e-commerce is best received when you use Shopify platform. Well, this is not just any statement, but a true fact that is underlined by more than 600000 businesses that use Shopify for online retailing. Shopify is the most popular online store in the world which boasts of some of the best features that are essentially required by online stores. This is one of the most secure online stores with PCI Level 1 Compliance. This ensures that your online store and the sensitive information in it would be secure

Shopify has risen to the status of being the world’s most popular e-commerce store within a short amount of time. Though there are plenty of other platform options available for businesses to start their e-commerce store, people trust Shopify more, because of some of their great features. One of the greatest features of Shopify is it is easy to use, both for the business and the customers. The greater the user experience, the most beneficial it is for the business. It is also the most secure of all online platforms and the businesses can be sure that the sensitive information

Staying connected at all times is one of the most important features businesses should have. The popularity of social media has opened new ways of being connected and one of them is Facebook pages. So, have you started your Facebook business page yet? Once you have started your page, the next important step is to promote the page so that your customers can engage with you easily. To start connecting with your customers, both existing and potential, you should get the word out. Well, how can you do it easily? Here are a few tips that can help you out:

One of the greatest features of Shopify platform is its easy to use features. Most of the customization processes do not require any expert technical knowledge, and it also includes theme customization. But if you are moving up a gear, towards more advanced customization, then you would need the necessary knowledge. Advanced customization would become a necessity at least once in the lifetime of a store. Before entering into customizing your theme, make sure that you have backups of the existing theme files so that you can revert back if needed. So, what are the steps to undertake an advanced

It is with great expectations that you would set out on a ppc advertising campaign. You would fill in all the necessary components, adjust all features and wait for the miracle to happen, only to find your ads failing miserably and denting your budget. What would be the reason that the ads that you have published fail, while those of businesses around you reap huge rewards daily? Have you missed out on something? Have you put in something that has adversely affected the ads? Well, you would start pondering what went wrong and rue your bad luck. But the reason

The main purpose of businesses venturing out into e-commerce is to get more sales, and it would be the result of converting visitors into customers. The easiest way to do so would be through e-commerce optimization, or, in simple words, focusing on the look, feel and overall user experience your e-commerce website provides. Driving traffic to your online store would be one of the easiest parts. All you have to do is invest in various ad types such as paid search campaigns, display advertising or social media ads. Through these campaigns, more and more people would know about you and

Web sites are an integral part of all businesses. With more and more people spending their time online, it is the one element that helps the businesses to connect with their customers. If you wish to experience greater sales, then your website must be easily visible to a wide audience. So, how can you make your websites visible? This is where SEO (Search Engine Optimization) comes into play. SEO is the process through which businesses drive in organic traffic to their website. These customers should be of high quality and interested in your product or service. Only then can it

Being into e-commerce is the dream of all businesses as it could offer a platform for businesses to achieve more sales. But it also turns out that businesses could also lose a lot of sales. The reasons for this could be any, but the most common reason would be the lack of proper attention provided while designing the online store. The one thing that makes people purchase from your online store would be the site’s appealing factor. If it is able to easily appeal to the aesthetic sense of the visitors and make things as easy as possible for them,