Staying connected at all times is one of the most important features businesses should have. The popularity of social media has opened new ways of being connected and one of them is Facebook pages. So, have you started your Facebook business page yet? Once you have started your page, the next important step is to promote the page so that your customers can engage with you easily. To start connecting with your customers, both existing and potential, you should get the word out. Well, how can you do it easily? Here are a few tips that can help you out:

One of the greatest features of Shopify platform is its easy to use features. Most of the customization processes do not require any expert technical knowledge, and it also includes theme customization. But if you are moving up a gear, towards more advanced customization, then you would need the necessary knowledge. Advanced customization would become a necessity at least once in the lifetime of a store. Before entering into customizing your theme, make sure that you have backups of the existing theme files so that you can revert back if needed. So, what are the steps to undertake an advanced

It is with great expectations that you would set out on a ppc advertising campaign. You would fill in all the necessary components, adjust all features and wait for the miracle to happen, only to find your ads failing miserably and denting your budget. What would be the reason that the ads that you have published fail, while those of businesses around you reap huge rewards daily? Have you missed out on something? Have you put in something that has adversely affected the ads? Well, you would start pondering what went wrong and rue your bad luck. But the reason

The main purpose of businesses venturing out into e-commerce is to get more sales, and it would be the result of converting visitors into customers. The easiest way to do so would be through e-commerce optimization, or, in simple words, focusing on the look, feel and overall user experience your e-commerce website provides. Driving traffic to your online store would be one of the easiest parts. All you have to do is invest in various ad types such as paid search campaigns, display advertising or social media ads. Through these campaigns, more and more people would know about you and

Web sites are an integral part of all businesses. With more and more people spending their time online, it is the one element that helps the businesses to connect with their customers. If you wish to experience greater sales, then your website must be easily visible to a wide audience. So, how can you make your websites visible? This is where SEO (Search Engine Optimization) comes into play. SEO is the process through which businesses drive in organic traffic to their website. These customers should be of high quality and interested in your product or service. Only then can it

Being into e-commerce is the dream of all businesses as it could offer a platform for businesses to achieve more sales. But it also turns out that businesses could also lose a lot of sales. The reasons for this could be any, but the most common reason would be the lack of proper attention provided while designing the online store. The one thing that makes people purchase from your online store would be the site’s appealing factor. If it is able to easily appeal to the aesthetic sense of the visitors and make things as easy as possible for them,

While into the field of designing and artworks, some of the common terms that we would hear are vector artwork, raster or bitmap image and so on. These are terms that refer to different types of image types and today we will know about Vector artwork. Vector artwork plays a great role while you are engaged in making logos and other custom printing artwork. Vector artwork is also known as draw graphics. If you are craving for a simple definition of vector artwork, it is that they are a type of graphic that uses mathematical algorithms. By using these algorithms,

One of the greatest challenges that designers often face would be how to create new design elements that strike a chord with the viewer in no time. But be assured that even though it seems like a daunting task, it is not. One of the best ways to create an inspiring and novel design is to revisit your collection of old designs and check for ways to reuse them. Well, haven’t you heard that “old is gold”? Now, if you are wondering about how to reuse them, let us look at some of the possible ways. Before going in detail

One of the first steps to be taken during an SEO audit is website indexing. But why is indexing much important? Well, it is through indexing that you can be sure that your site is being read by search engines. If your site is not indexed, it means that it is not being read by search engines. One thing is obvious. Without indexing of your website, no magic wand of Search Engine Optimization (SEO) can improve your website ranking. Well, now how can you make sure that your website is indexed so that you can carry out your SEO activities?

Embroidery was a hobby, a pastime activity, in the early days which required a lot of skill. The person engaged in this task requires a good sense of design and how to make each design look beautiful. Now embroidery has become a mechanical process, which, yet, still needs a human touch. Embroidery is now done by using machines which are fed with a digitized design of the embroidery artwork. This digital design would consist of paths that the machine can follow and create the design. Mostly, embroidery is now used to sew logos and similar text to uniforms, work garments,