How websites appear before us is not the same way how it appears before a search engine. It is highly important that you have a website that is search engine friendly, and also friendly for human users. Let us check out how we can achieve it: Indexable Content – The important content of your website should be in HTML text format. The most easy way to make sure that the text you display to your visitors are visible to search engines is by placing them in the HTML text on the page. It is important to note that images, flash
Qualities of a Great Logo
Logo are the most important elements when it comes to the identity of a business. As a popular definition goes, “logos are made to identify”. Through the use of various elements, such as images, text, icons, symbols and such, logos help people to easily identify organizations or products. Looking around us, we can find a lot of logos. Some of these logos would be great, while the others not-so-great. Well, what are the characteristics that make those logos extra special? How can your logo stand a class apart from among this wide collection of logos? Here are some features that
Tips to Dominate SEO This Year
Dominating SEO can also mean dominating your competitors. With the right SEO practices and strategies, you can stay ahead of your competition and grow your business more. But what are the strategies that shape SEO this year? Let us have a look: Optimize for RankBrain – RankBrain is a machine learning system deployed by Google that helps it sort the search results. According to Google, it has become the third most important deciding factor in the ranking of a webpage. RankBrain checks how users interact with the search results and rank them accordingly. RankBrain focuses on two things, which are
When to Rebrand and Tips to Rebrand
Be it for any organization, small organization or a big corporation, brand and corporate identity are the most important things. They are also dependent on each other and these are the elements that provide a connection between the company and its customers. We can often see companies engaged in rebranding. Well, rebranding is the process of creating a new identity for a company. Rebranding can also include changes in a product or a website. Rebranding can include changing name, logo designs, products and so on completely, or bringing a few minor changes such as a visual redesign. Let us now
What to Consider While Choosing a Shopify Expert?
Hiring a Shopify Expert is the best way to make sure that all your Shopify needs are covered and done in the best possible way. When you browse across the website of Shopify, you can find that they have listed many agencies as Shopify Experts. But, how will you choose the best one for you? The following are a few considerations that help you choose the right Shopify Expert. Let us have a look at them: Understand your need – Well, you cannot hire the right person without knowing what your need is. Shopify has categorized its experts according to
Develop A Shopify App in A Week
Shopify is one of the most popular online store platforms today. As per stats, there are over 600,000 merchants using online stores powered by Shopify. It is also increasingly popular among the new entrepreneurs who wish to try their hand in online commerce. One of the greatest disadvantages that most e-commerce platforms face is that the possibility to create anything out of the ordinary is very limited. But not with Shopify. One of the greatest features of this platform is that it has an App store where you can find 3rd party developers build free and free apps that you
The Art of Vectoring Hand Lettering
Being able to vector your hand lettering can help you to develop original and innovative vector design. But the art is a difficult one to master as the smooth curves we desire may not be possible to attain at first. With the right practice and knowledge of some of the minor techniques, you can be able to recreate your beautiful hand lettering. Let us check out the steps: The first step, as always, is scanning your lettering. Just scan the design and open the image in Photoshop. Next, you would need to adjust the levels and contrast. Adjust these elements
Tips to Earn More Profit from PPC Campaigns
Pay Per Click (PPC) campaign is becoming the most sought-after marketing strategy by businesses. It helps businesses stay competitive and achieve higher ROIs. But, often businesses can also lose money, which is the result of bad PPC practices. While engaging in Pay Per Click advertising campaigns, it is important that you, as a business, are making full use of every paid search option available and relevant to your business. You must also make sure that your basic account structure and targeting is fail-proof. Ensuring these can make sure that you have a better PPC performance. Let us look at some
Tips to Design Quality Logos
Many would consider designing a logo, a simple and very easy task. All you would have to do is draw a circle, or any other shape, and type in the company name, and you are ready to go. But, is it all that is enough, considering that logos hold the most importance in marketing. As the businesses who hire you are willing to spend and have also spent a lot on creating a unique and awesome logo, you should make sure that you deliver the same to them. It is where logo design becomes a hard task. But, knowing the
Best Free Vector Art Resources
If you are thinking what would be the most versatile item in a designer’s toolbox, then the answer is vector graphics. These graphics are any designer’s dream as they can be scaled up and down to any size they require, without losing any crispness or being illegible. Being a vector artwork service provider could bring many businesses looking for quality services, to you. For their needs, you may have to create original vector artwork according to their needs, or you may want to use a pre-existing vector artwork. But, if it is the latter case, you should make sure that