Businesses have had to make drastic changes since last year to accommodate remote operations, mobile working to keep safety in mind. Likewise, consumer needs and concerns have also changed and the way they now look at things is also so different these days. Why? Well, this is the new normal. This has created new market realities and navigating them requires businesses to put a greater focus in their overall agility. They need to know what the customers want and how the trends are. How their environment is impacting their intentions and where opportunities are to meet the various needs created and provide meaningful interactions.
Using a combination of AI and trending search techniques, we at Akuna Technologies can provide a digital marketer with the technologies to elevate search data into macro consumer insights. We believe when you organize and position data correctly, search results represent the most accurate and agile representation of consumer behavior.
There are three key aspects of macro consumer behavior that search data can help your organization uncover:
- Who is changing purchase and discovery patterns?
- What are your opportunities?
- How should you realize these opportunities?
What are your opportunities for this?
Core to the convergence of search results by users and business intelligence is the main chance to become even more agile in opportunity identification. Granular search data reveals a lot about what consumers care about and how they think. Insights can help businesses:
- Determine what represents an actual trending change in consumer preferences versus. an anomaly. Moving quickly on the emerging ones and avoiding costly investments chasing the wrong ones is the key here.
- Identify blue ocean trends – where are the new behaviors emerging from that your brand has a right to win and can win.
- Another important factor is to determine how macro trends are impacting existing sales. Correlate negative conditions or consumer attitudes to impacts on sales.
How should you realize those opportunities?
Once we understand what the opportunities are with our consumers, Akuna Technologies also tells us how we need to improvise on content and build our omnichannel strategies to realize the opportunity. One of the benefits of search is that we are marketing with the most powerful arbiter of intent the world has ever known. Search engines like Google use powerful search algorithms to receive trillions of results, reflecting on what users really want.
We try to harness the real-time search results from search engines to help your businesses plan better in respect to their macro strategies.
What you must concentrate on is to:
- Prioritize what pain points being expressed with search behavior
- Determine what content is resonating with consumers
- Identify the formats and content delivery methods that are trending towards your business
FINAL THOUGHTS…
Hope you enjoyed today’s article …
Along with such requirements, Akuna Technologies provides their customers with various social media marketing strategies and along with that we even do provide Shopify store shopify store setup, product image editing, shopify theme customisation, Shopify ecommerce development along with Shopify app development, digital marketing options, website development, design, mark-up services, e-commerce catalogue management and many more. We help you in assisting you with Shopify applications, Shopify app development and product image editing.
Speaking of SEO and digital marketing – we can completely overhaul your online presence with affordable SEO packages and digital marketing strategies. Choosing to go digital, choose Akuna Technologies.
Any services you wish to seek in Australia, you know your Shopify experts Australia – Akuna Technologies (we are a company who deal in Shopify work and can call us Shopify experts in Sydney) can easily help you get to solutions on it!
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