Getting back to where we paused, we discussed about the basis of SEO and today we are taking forward the core elements listed for SEO:
- Keywords
- Title tags
- Heading tags
- Image and Video alt text
- Meta description
- Internal links
- Topic relevance
Keywords
Keywords – the main agenda in SEO. Keywords help filter topics down to focused queries used to search something particular on search engines.
Keyword research helps identify which keywords are most relevant to your pages to increase visibility. Search volume is a representation of how many searches a keyword receives during a period of time. This is usually collected monthly. You can leverage search trends and search volumes to strategize for new content.
Title tags
Your title tags appear in the SERPs. This is a title of a page appearing in a browser window or tab which tells both the readers and the search engine spiders what the page is about. Always enter a keyword in your title tag for a better chance at ranking high in the SERPs.
Heading tags
Heading tags, in simple terms, indicates readers and search engines what each section of your page’s content is about. There are multiple heading tag types in SEO, ranging from H1 to H6 and each is evaluated in a descending priority order. Text entered must be 65 characters.
Image and Video alt text
Usually the search engines will crawl and index this information, providing another element to optimize for relevance for SEO. Note, the text entered here must be under 100 characters to understand an image using screen reading technology.
Meta description
A meta description’s length should not exceed more than 155 characters and should explain to a user what a page is all about. Search engines will populate one for you if the right meta description is not chosen. This is automatically done based on the text of your page.
Internal linking
There are several benefits to hyperlinking your pages to each other on your site. One benefit is driving traffic to a deeper page. Next, you are influencing longer session durations and lower bounce rates which tells the search engines that the users are interested in your content. And the link too is genuine.
Topic relevance
Remember, a SEO process is one such iterative process that search engines are constantly evaluating which pages are good and which are not for a search query by a user.
Expert tip! If you don’t immediately see an increase in ranking, then head back and review the above listed elements to see what further improvements can be made.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
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