Pay-per-click advertising in the digital marketing world is a highly targeted and effective marketing tool, but to understand how it can work for your enterprise, there are certain metrics you need to track and formulas you need to know to calculate the actual value of your PPC marketing efforts for the respective platform.
The two most relevant formulas you need are Cost Per Click (CPC) and Return On Investment (ROI) and within these categories, there are several related formulas that will give you a better understanding of your marketing Ads based on the PPC performance.
When you run Google Ads, it is all about these critical elements listed, namely:
- User traffic on your enterprise
- Bidding the right price
- Budgeting
- Goal conversions
- Lead generation
- eCommerce sales
When you jump into these works for your enterprise, the metrics that matter for PPC data, you’ll find formulas for things like cost per thousand impressions, click-through rate, cost per acquisition, and conversion rate, all of which will provide you with essential information you need to develop and implement a successful PPC campaign.
Why is conversion tracking so important?
Conversion tracking is very important because it gives you a real idea of how effective your campaigns are going on. The point of PPC isn’t just to get people to click, but also to buy.
If a campaign is generating a good amount of clicks but no conversions, then it’s simply not performing and you have to re-tweak the targeting. Using a PPC e-commerce tracker certainly helps you track your Ad budgets, revenue targets and conversion targets.
To solve the problem, find out where there is a problem with your conversion rates on your website. Find out where visitors are abandoning to identify the issue. You can also retarget abandoners to reduce your shopping cart abandonment rate with survey emails or prompting them to request further information about why they didn’t convert.
This way you get the results for your PPC Ads and sales grow.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
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