An impression – popularly known as a view-through, is when a user sees an advertisement. In practice, an impression occurs any time a user opens an app or website and an advertisement is visible.
How can one increase their brand’s impressions?
As you begin tracking your impressions, you might find room for improvement. If that’s the case then have a look at these quick tips for increasing your impressions:
Improve engagement
From any social media platform to a search engine, all platforms want to serve their users content they appreciate and like. So, if you want platforms to display your content for higher impressions, track your engagement and focus on ways to improve those metrics.
Create targeted content
One of the best ways to improve brand engagement is to create targeted content. Use the targeting capabilities available in your advertising platform(s) and optimize your content for keywords relevant to your brand’s audience.
Run A/B tests
If you want real-time data to inform your decisions, test your Ads, campaigns and social media content to determine which content types and formats receive the most engagement and impressions
Improve ad quality and bids
Google Ads makes it possible to show which Ads they show based on your bid amount and Ad quality. Optimize your PPC Ads for impressions by improving these elements.
Follow SEO best practices
If you want to increase your organic search impressions, focus on SEO, including on-page, off-page, and technical SEO.
Track the metrics that matter most to your business
A robust data-tracking strategy can certainly help you drive more results for your business, and impressions are just one piece of the overall puzzle. At Akuna, our team provides an integrated tracking platform to help you measure and analyze all the metrics you need for your campaigns.
Akuna Technologies measures critical business markers like:
- Audience interactions
- Leads generated
- Content analytics
- Email metrics
- Return on investment (ROI)
- And more
To simplify your data tracking process, we make all these metrics available to you in one user-friendly platform.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
Along with such requirements, Akuna Technologies provides their customers with various social media marketing strategies and along with that we even do provide Shopify store shopify store setup, product image editing, shopify theme customisation, Shopify ecommerce development along with Shopify app development, digital marketing options, website development, design, mark-up services, e-commerce catalogue management and many more. We help you in assisting you with Shopify applications, Shopify app development and product image editing.
Speaking of SEO and digital marketing – we can completely overhaul your online presence with affordable SEO packages and digital marketing strategies. Choosing to go digital, choose Akuna Technologies.
Any services you wish to seek in Australia, you know your Shopify experts Australia – Akuna Technologies (we are a company who deal in Shopify work and can call us Shopify experts in Sydney) can easily help you get to solutions on it!
Tags: Content Marketing, Digital marketing, Product image editing, SEO agency, shopify app development, Shopify development companies, shopify development company, Shopify ecommerce development, Shopify experts, shopify experts australia, shopify experts sydney, Shopify Store Setup, Shopify theme Customisation, Shopify Theme Customization
