You have spent several days carefully crafting the product descriptions, along with breath-taking photos and maybe even dabbled in some social media promotion. You have now created a stunning Shopify store, but is that it? Aren’t you missing out on the opportunity to make your Shopify store dominate the digital landscape?
In this bustling world of eCommerce, let’s understand how to welcome more visitors to your Shopify store and help you with the roaring sales wave you envisioned.
Why is driving traffic so important?
Let’s imagine there are plenty of unique treasures all stocked up in your amazing store, like the perfect island paradise for tourists but not a single person is aware about it.
Almost 90% of online purchasers don’t even go to the second page of search results, according to studies. Yikes! That means without a solid traffic strategy, your dream products are hidden gems gathering virtual dust.
But don’t worry, fellow entrepreneur! There is good news: increasing traffic to your Shopify store is definitely possible. With the right digital marketing tactics, your Shopify store can be totally transformed from a hidden island to a thriving tourist destination.
Let’s unlock those traffic secrets!
1. Content is king (and Queen):
People love valuable information. Craft blog posts or informative videos that answer questions your target audience has. Think “lifestyle tips using your product” or “common mistakes to avoid when choosing X.” This establishes you as an authority and drives organic traffic through search engines (SEO).
2. Social media savvy:
It takes skills to create enchanting social media posts and here’s how you can do it! Keep the audience excited and hooked by posting a few sneak-peeks into your process, teasing updates about upgrades and new products in line. Keep your audience hooked by engaging the audience with contests, freebies and giveaways. It’s always the high quality eye-catching visuals that makes users stop scrolling further.
3. Paid advertising power:
Facebook and Instagram enables you to reach out to target users that align with specific interests, behaviors, purchase history and demographics. Ad copies that tell a relatable story, induce emotions with top-notch quality visuals are most likely to resonate more with the audience. Leverage the built-in tools available to all Shopify users and streamline ad-generation, campaign management and optimize target performance.
4. Email marketing magic:
Develop an email list of your potential clients and be attentive to strengthen the relationship by fostering personalisation in newsletters, valuable incentives, early bird discounts. Simply dumping promotions to subscribers will less likely convert to sales. Build loyalty programs and encourage your customers to be engaged with you for early access to products.
5. Influencer collaboration:
Find the perfect fit and build a partnership with influencers that align with your niche and brand values. Don’t look out for a big number, just chase after those whose audience can help convert into your sales by posting a few shout-outs, product reviews and sharing your product campaigns that offer discount coupons.
Feeling overwhelmed? Let Akuna Technologies Be Your Guide!
We at Akuna Technologies are aware of the difficulties faced by Australian Shopify stores. Develop unique digital marketing strategies to strengthen traffic and revenue, with the assistance of our Shopify experts. Our partnership will span from social media management to SEO optimisation as you establish a successful online presence.
Ready to unlock the full potential of your Shopify store? Let’s chat!
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