How websites appear before us is not the same way how it appears before a search engine. It is highly important that you have a website that is search engine friendly, and also friendly for human users. Let us check out how we can achieve it:
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Indexable Content – The important content of your website should be in HTML text format. The most easy way to make sure that the text you display to your visitors are visible to search engines is by placing them in the HTML text on the page. It is important to note that images, flash files and other non-text content are often ignored by search engine crawlers. For those who are in search for a greater visual display style can make use of alt text for images, which assigns “alt attributes” in HTML to images in gif, jpg, or png format. This gives search engines a text description of the visual content. They can also supplement search boxes with navigation and crawlable links and flash or java plug-ins with text on the page.
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Crawlable Link Structures – As you are aware now, search engines need to see content so as to list pages in their keyword-based indexes. They also need to see links in order to find the content. This can be achieved by a crawlable link structure. This lets the web crawlers browse the pathways of a website, which helps them find all of the pages on a website. The common mistake made by most websites is that they structure their navigation in ways that search engines cannot access. This hinders their ability to get pages listed in the search engines’ indexes.
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Keyword Usage – Keywords are an important element when it comes to the search process. The entire science of information retrieval is based on keywords. If you want your webpage to have a chance of ranking in a particular search result, make sure that the term or phrase is part of the crawlable content of your document.
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Title Tags – The title element of your webpage is an accurate and a concise description of a page’s content. Title tags are much critical when it comes to delivering user experience and search engine optimization. But, also remember that there are some practices that need to be followed for title tag creation, as a part of SEO activities. The first practice is that it should ideally be between 65-75 characters in length. You should also place the most important keywords close to the front. Including a brand name towards the end could improve the click-through rate. They should also be descriptive and readable, as they are the first interaction that new visitors have with your website.
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Meta Description – The meta description is a short description of a page’s content. It can serve the function of an advertising copy and an important element in search marketing. A compelling description using important keywords can draw a much higher click-through rate of searchers to your page.
These are some tips that you can follow to have a search engine friendly website. For professional SEO services, you can hire the expertise of the best seo company.
