The pace of innovation and the number of resources available to marketers today is nothing short of incredible.
Remember, Email is still king in the digital marketing world. For the record, there are around four billion mails sent on a daily basis.
On a business perspective, use email addresses to connect and interact with your database and loyal customers. Email is still the communication channel that most people prefer when connecting with businesses, which makes it an extremely viable marketing channel.
Looking to take the NEXT step in your enterprise then we encourage you to check Email Marketing from Akuna Technologies. Start growing your business through email marketing using the following guidelines for the same.
REASONS TO CHOOSE EMAIL MARKETING
- Emails have a very large reach throughout
Email is the currency of the web, and anybody who’s online has an active email address. So when it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.
- Choose emails to convey your message
If marketers have to choose between adding a subscriber to their email list, or gaining a new Facebook fan, they should go for the email subscriber every time. This is a big deal when it comes to getting your messages in front of your desired audience.
- Drive business conversations using emails
Emails are the most powerful tool for business conversations and business conversions. Campaign Monitoring is all possible using real-time access methods like email opens, clicks, bounces, forwards, social shares, and more.
- Email ROI is high
Email marketing is a cost-effective channel for marketers. Helps delivering highly personalized and relevant messages on your behalf.
- A preferred communication channel.
Email, on the contrary, is a much more professional medium and people expect to receive information about products and services through that channel.
- Email marketing open platform
Email isn’t owned or controlled by any one particular entity. It’s an open communication platform and there are a multitude of services that provide access to send and receive email. The diverse array of companies involved in email marketing ensures that no one party can make changes that would have a widespread effect.
- Email marketing is always going to be there forever
Building your email list, unlike building a social media following, is a stable long-term investment that will pay off for many years to come. The email space itself has evolved from a time where you needed a developer to build an email to today, where tools like Campaign Monitor empower the modern marketer to create and send beautiful branded emails with ease.
FINAL THOUGHTS…
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We as one of the trusted Shopify development companies & Shopify Expert Sydney assist in Shopify app development that helps you get a specific task done through a customised app developed only for your store.
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