Impressions – a word you would have heard a lot floating around in discussions about metrics. Thinking, what are impressions?
Impressions are the opportunities your content on your website has to be seen by someone on a search engine. If your content has loaded or appeared on a page on someone’s search, that can count as an impression then. An impression can be measured for any piece of digital content, from pages on your site to social media posts and Google Ads.
While impressions alone aren’t enough to strategize your marketing strategy or reveal how well your content is performing, they can provide a practical starting point for measuring brand awareness campaigns and whether your website content is gaining traction overall.
What are impressions on various platforms?
You can find impression counts for different types of content on many platforms these days. Broken down by content specific type, platforms today, will measure and depict your online impressions in the following ways:
Social media impressions
Here, various social media platforms measure your impressions as views, but platforms like Facebook track impressions differently. Facebook includes three types of impressions basically organic, paid and viral.
- Organic impressions track views for your organic posts
- Paid impressions measure views for paid posts
- Viral impressions count those earned when someone else shares your content
PPC impressions
While monitoring your PPC campaigns in Google Ads, one must track your standard impression count alongside multiple related metrics, including impression percentage and impression share which helps fine tune things as required.
Website impressions
You can also track impressions your website receives through Google Analytics and other SEO tools. These platforms help measure impressions as pageviews and organic search impressions.
Ready to learn more about how an impression is measured. How can you use this metric alongside others? Keep reading on this space for a deep dive into how impressions exactly work and how they are basically measured!
FINAL THOUGHTS…
Hope you enjoyed today’s article …
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