Today, digital marketing strategies have evolved. There is a question that keeps coming up: “Is email marketing still important?” Find out here top reasons why email marketing still rules GOOD. Stay connected with your audiences Emails have the ability to keep all your customer databases informed. Let consumers check their emails when it is convenient for them. This will boost engagement with your customers as long as you give them something worth reading for. Reach customers in real-time Studies say, 54% of all emails are opened on a mobile device. This is a significant point and a company should come
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WORKING OF A PAYMENT GATEWAY FOR A WEBSITE
In the previous article, you have understood the main players involved in online payments, let us take a step further and analyse the working of a payment gateway throughout the payment journey. Firstly, the customer chooses the product or service they want to purchase and proceeds to the payment page for checkout and payment. Most payment gateways offer you the below options for your payment page for your business needs: Hosted payment page It is generally an out-of-the-box payment page where customers are redirected when they are ready to checkout. What the payment gateway does here is, it securely receives
UNDERSTAND THE MAIN PLAYERS INVOLVED IN ONLINE PAYMENTS
Defining the basics – What is a payment gateway? Payment gateway – is a technology that captures and transfers payment data from the customer’s account to the acquirer. A payment gateway does the cross-checking part. It validates the customer’s card details, ensures the funds are available and eventually enables merchants to get paid. It sets up an interface between a merchant’s website and its acquirer. It helps to encrypt the sensitive credit card details, ensuring all the information is passed securely from the customer to the acquiring bank via the merchant. In simple words, payment gateways work as the middleman
INTEGRATING A PAYMENT GATEWAY TO YOUR WEBSITE
А payment gateway – a technology that captures and transfers payment data from the customer to the acquirer on an online platform. Today there are so many options to choose from for a payment gateway for your website depending on what type of payments you are having. A payment gateway is what keeps the payments rolling smoothly to your account, as it enables online payments for consumers and businesses. If you are an online merchant, you don’t need to be a payment gateway expert, but it is definitely worth understanding the basics of how an online payment flows from your
WHY DO MODERN BUSINESSES STILL FAVOUR PHP WEB PROGRAMMING
Welcome to another article from Akuna Technologies, today we reason out why PHP is the most popular language in the market everywhere. Take a look at all the various reasons listed below. YES! Akuna Technologies is also well-versed with PHP programming for our clients, we have many projects under our success stories where we have helped clients build their online platforms on the PHP language. Reasons why PHP is so popular in the programming option. Minimal development cost: Php is open source (distributed under the license of the GPL). It allows fairly fast building of prototypes and ready websites. A
RIGHT WAYS TO DISTRIBUTE CONTENT FOR MORE TRAFFIC
Welcome to another blog from akuna technologies. Last week we took a look at things to consider before distributing content in content marketing, today we wish to introduce you to ways to distribute content for more traffic. So without any further talks, let’s head straight to the agenda. Content can be shared in many different ways ranging from blogs on websites to posts on social media networks to personal emails or publishing e-books. Here are a few that can help you reach a wider audience and help you boost your website traffic. Marketing via Influencers Influencers – a great way
THINGS TO CONSIDER DISTRIBUTING CONTENT FOR MORE TRAFFIC
In content marketing, you need to do more than just create high-quality content! You need to introduce engaging content that connects to your readers. With so many content-sharing channels and mediums available nowadays, distributing content has become a lot easier and more convenient. Even if your content is well-written and compelling, one needs to make efforts to invest in it properly and regularly, otherwise it will go waste if you don’t know how to share it properly. Things to Consider Before Distributing Content One of the main benefits of reaching out to the right audience is that it results in
FACTORS THAT SUPPORT PHP DEVELOPMENTS
Welcome to another blog of Akuna Technologies, where we discuss technological aspects and technology related to all the services we provide at our firm. We were discussing why PHP language for a website development and stated that there are some factors listed which make it a common choice of selection over other coding languages. Today we would highlight why these factors make it so good. Read and find out for yourself. Why one must choose PHP programming language for development PHP is a simple & easy to learn programming language PHP comes with supports Very similar to C and Java,
WHY CHOOSE PHP PROGRAMMING LANGUAGE FOR WEBSITE DEVELOPMENT
Many reasons, one simple answer… PHP works wells! We, the companies who do programming love to learn more and more about coding languages. As you know, internet usage is increasing exponentially and programmers like to develop more and more online applications. There are many other web development languages that developers even opt to work upon, naming a few like ASP, JPS, Perl, CGI, and PHP. Amongst all said, PHP programming language is the most widely used language among other web programming languages. In today’s times, having knowledge about PHP scripting language is the most demanding skill for developers. Most commonly
2021 TRENDS WHILE DESIGNING YOUR COMPANY’S LOGO
2021’s going to have a striking variety of exciting logo design techniques to have the best first impression on their audience groups by the companies. Akuna Technologies puts together a list of the hottest logo design trends that are set to soar in 2021. Check it out! LOGO DESIGN TRENDS FOR 2021 1. Simplification Logos are becoming simpler as the years pass by and the trend shows no signs of slowing down in 2021. Positives? YES, a lot, this is good because we’re not yet ready to let it go! Nowadays, companies are increasingly using digital tools to communicate with