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A business enterprise or any institution needs a logo, as it is the one thing people would remember easily and help them in identifying the organization. But, when we talk about logos, we hear people attributing qualities such as ‘good’, ‘simple’ and sometimes ‘bad’.  What, then, is a good logo? What qualities does a good logo have? As mentioned above, a logo must be something that people could remember easily and associate with us. It should appeal to them so that they would be interested in procuring our service. People invest a lot of time, money and effort in designing

A logo is an important factor for business enterprises and organisations as they help in instant public recognition. Well, what people consider as the face of the brand is its logo. Glimpsing the logo of famous brands even for a second can help us easily identify the brand. So, whatever business an organisation is into, it is imperative to have a good and easily recognisable logo. As soon as one decides to open a business or an institution, the one thing that jumps right into his mind is about the need of a logo. In a fast and competitive market,