Till the past few years, an e-commerce site was a luxury or exclusively set apart for large businesses. But as the competition is on the rise, it is therefore a necessity that small businesses too to have a website of their own; not just any website, but an e-commerce site.
E-commerce means doing business on the internet, and any website that facilitates this can be called an e-commerce website. Various stats state that e-commerce sales witness almost 19% growth per year. And it is a fact that most of us prefer to shop online than visit a brick-and-mortar store.
With a wide range of e-commerce platforms available, it has now become much easier to setup an online store. You needn’t be a tech savvy or have programming skills to setup an online store of your own. So, small businesses can easily venture out into the online platform without much trouble and can reap many benefits from it.
Let’s check what all benefits they provide:
- Easy customer tracking: Google Analytics tools that are readily available on e-commerce platforms can help track your customer and their pattern. You can know where they are coming from, what their search pattern is and how long they search for items. This can help you in a more effective targeting of audience through remarketing techniques, advertisements and promotions.
- Lower costs: Setting up a brick-and-mortar store can have a huge impact on your budget as you would have to set apart money for rent, staff, utilities and more. Setting up an e-commerce store, on the other hand is relatively cheap, as you wouldn’t have to pay for anything except you need some plans. This can leave you with more budget to be used for marketing.
- Build your business: Through selling online, you can keep track of your customer behaviour. You can also keep track of your inventory and see what is being purchased by whom. This can also help you to venture out into new areas and offer more exciting products. This can open an opportunity to attract global customers.
- Easy tweaks: Unlike a brick-and-mortar shop that has a fixed storefront and doesn’t allow easy customization or tweaks, changing up an online store is much easy. If you feel that the present theme or look isn’t good enough, it doesn’t take much of your time to bring out a more good one or change its landing page, images and offerings.
- Easy communication with customers: An e-commerce website provides your customers with direct access to you. You can thereby build important relationships and ensure repeat business by communication to them through blogs and other medium.
- Easy sales: By tracking the buying pattern of your customers, you can easily bundle up products and ensure that you have easy sales.
An e-commerce website is thus something that can greatly help small businesses. With an online 24/7 open store, you can sell anything anytime and boost up your business growth.
For any assistance regarding e-commerce websites or their support, Akuna Technologies can lend a helping hand. A certified Shopify Expert, Akuna Technologies have set up online stores for many global clients and helped them in their business growth. We specialize in Shopify, the most popular e-commerce platform today. Contact us to know more about e-commerce retailing.
