The secret to building a best-in-class company is simple: one must create a product which is so valuable that users view it as an essential aspect of their lives or work. So measuring user engagement has become an important way to understand if the users find value in your brand, and whether you are on a path to success.
For user engagement data should be at the heart of every report, whether the focus is SEO/SEM, content marketing, email marketing, or conversion rate optimization.
What is an engagement metric? Understanding the basics first…
A variety of commonly tracked metrics tend to fall under the bucket of “engagement,” but they all focus on how people interact with your brand online. Do users spend more time on one page than another? Do users click back to a search result immediately after visiting your website? Note the difference between an engagement metric and an experience metric is quite different. Experience metrics mainly focus on technical performance of your brand’s website, with factors such as the page load time, speed, etc.
The following are the most important user engagement metrics factors:
- Pageviews & sessions
- Pageviews per session
- Conversion rate
- Bounce rate
- Time on page & session duration
- Top exit pages
Understanding user engagement in context of website performance
What do you feel what’s more important, user engagement or traffic? Did you forget about keyword ranking? How do these impact one another? There are a lot of questions that can come up when you start understanding engagement metrics. Sometimes, if your keyword rankings and SEO traffic both go up, your website might start to receive more casual users, who are less engaged than those who found you before.
To help your brand build and refine a custom dashboard tailored to your business and website’s goals. Over time, it will go beyond telling you what is happening, and tell you why.
Users that value your brand product are more likely to renew their interests time and again, recommend your product to others and upgrade into higher level offerings over time.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
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