Implementing a taxonomy will help navigate the shift to new technologies and regulations, as well as unexpected brand safety challenges. A taxonomy is basically a structured set of naming conventions and this could be applied to product catalogs, digital assets, your asset management tool and many more things likewise. A taxonomy is basically a set definition of data that you want to capture and you pre-plan to do so.
Today the world has been bombarded with marketing technology over the past decade or so now, and that’s the reason why marketing taxonomy is becoming more of an issue and something that people are finally addressing better.
What uses can this provide, well, have a look yourselves…
Benefits of marketing taxonomy
Better measurement
The benefits of implementing a marketing taxonomy will surely have wide reaching implications for how marketing assets get distributed with improved personalization, as well as making sure that the data used in the assets are privacy compliant and even brand safe for the coming times.
Transformation and new regulations
A dependable marketing taxonomy can help an organization navigate the onboarding of new technology, a bigger need of today’s times since the recent years with rapid digital transformations.
There’s a certain point where a firm must pause, step back, reset their data strategy only for a better tomorrow
Brand safety
Unexpected changes force an organization’s marketing team to be able to tweak campaigns repeatedly just at a moment’s notice. This certain operation became even more prevalent during the pandemic, where tweaking an Ad was just the right way to grab success.
A marketing taxonomy allows an organization to be agile and respond quickly to new challenges. It is an important part of any business’s data strategy, with new benefits and opportunities as marketing teams get more and more organized with data along with assets to deliver effective campaigns.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
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