When we hear the word Social Media Marketing, or a Social Media Strategy, the one thing that immediately pops right into our mind is some technique that Businesses use to rope in customers or consumers and grow their business. It has been a common belief all-round that social media marketing is not something that has been designed for a Business to Business world.
This thought may have been influenced by the fact that during the early stages of Social Media emergence, when it was simply a tool for individuals to connect, to share and have fun. But now, with all sorts of audience spending time in social media, it has become a very good channel for B2B marketers to acquire their customers. And with many B2Bs embracing this technique, and many more trying to find a foothold, there are a lot of errors that we can see committed here often.
So, what could be done for creating a successful Social Media Marketing strategy for B2Bs? Let us discuss some points:
- Explore the world beyond LinkedIn – Yes, LinkedIn is for the professional community, so it is mostly used as the platform for B2Bs to engage with the audience. It can also be dependent the fact that the type of audience B2Bs look to target are present in LinkedIn. Thereby, LinkedIn has become the unchallenged social media platform for the B2B community. But what B2B marketers fail to notice is the fact that there are many other social media platforms that provide the same exposure to customers as LinkedIn does. Focusing on multiple channels also provide the opportunity to reach more audiences and convey your ideas to a larger group.
- Develop an approachable voice – Being stiff and formal is often good for management, but not at all for business. While conveying your messages through social media, adopting a voice that is formal and stiff isn’t the right strategy. It is because social media is not meant for corporate language. It can often present your messages as boring, which people would ultimately ignore. Even though you are strictly a B2B brand, adopt a voice that is warm, friendly and approachable, yet professional too. It can help in creating a rapport with your audience and engage them at all times.
- Target Influencers – Influencer marketing has with no doubt made its impression on the B2C sector, and it can function as effectively in the B2B sector too. Influencers have a lot of authority in their area of expertise, which helps B2B brands to benefit from partnering with influencers as they provide authenticity to brand content. By not being a part of the business, or an employee, they can provide an impartial view about the features of your service.
- Invest in Video – Getting out your message, and spreading it across by the use of content doesn’t result successfully for all businesses. It is because only high quality content gets noticed across the already competitive arena, abound with businesses and customers. So, it can be a good strategy to introduce videos for spreading your message along with your content. This can be an effective solution for all your branding strategies.
- Hire an Expert – It is a lot of competition out there, and in order to stay afloat, you should be better than your competition. It may not always be a thing possible to achieve on your own. So, hire an expert. With the help of an expert, whether in house or an agency, you can be able to stay ahead of your competition and get out your message to your target audience with the expertise an expert provides. With knowledge in using multiple social media channels, they can take care of all your social media marketing needs.
If you are on the search for an expert social media strategist for your B2B communication, you can avail the services of Akuna Technologies. Akuna Technologies have been successful in providing businesses with branding solutions and strategies and our clientele includes many players, both national and global. For your B2B Social Media Communication needs, visit Akuna Technologies.
