Keyword research – the highest return on investments in the digital marketing world.
There is no shortage of scope in this area and field of digital marketing.
Keyword research should be the basis of any online marketing campaign.
What is the goal of this type of advertising?
The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords.
Without knowing what keywords you should be targeting, how will you effectively optimize your website, target phrases for link building, or know what content to develop for your audience?
Keyword research will be based on the following points listed below:
- Your website (type of website, number of pages, quality of content)
- Your goals and objectives (branding, exposure, traffic, leads, sales)
- Your budget, resources and deadlines
- Your industry and competitive landscape
A GUIDE FOR YOU TO WORK OF KEYWORD RESEARCH
START WITH MAIN KEYWORDS
When you have a product or business, in particular that you wish to sell online, then the key keywords form the base of your marketing. Start with key words using an idea
- MONETISATION METHODS
Pick a product or an offer that you like. And then think of search queries that people might be using to find it in Google.
Browse competitor brands about their product search, search population and how they display what products. This will help you choose the right words
- NICHE DOWN” APPROACH
You can start with a super broad keyword and niche down until you see an interesting opportunity.
In the process of “niche down” focus on longer and more specific keywords that have the keyword in them. Then narrow down that huge list of keyword ideas to those with exactly 4 words and start off.
Akuna technologies, an SEO agency, since many years can certainly assist you in choosing the right SEO keywords for your online business enterprise. We have affordable SEO pricing with monthly SEO plans too!
GENERATE KEYWORD IDEAS
After the seed keywords are figured out for your website, the next step you can now work on choosing the relevant keyword ideas, understanding what people are searching. Follow the following guidance:
- KEYWORDS RANKING – WHERE YOU STAND IN IT?
After a while, you would be ranking in Google keywords ranking. Knowing this is important so that you can keep upgrading your keyword search options and keep increasing in the ranking order in google.
- SEE WHAT KEYWORDS YOUR COMPETITORS ARE RANKING FOR
See how other similar business line companies are working with SEO keywords. You can use this to optimize your work for better searches and viewer results.
If you don’t know who your competitors are, just put your seed keywords into Google and see who ranks on the front page. Never forget tapping into related industries, it is not unfair it is always a healthy business competition.
- USE KEYWORD RESEARCH TOOLS
For this agenda, you have to be looking for some unique keywords that none of your competitors are targeting yet. And the best way to do it is by using a decent keyword research tool. There are many tools available on the internet like Soovle, Answer the public, Ubersuggest and many more.
UNDERSTAND KEYWORD METRICS
Consider the following keyword metrics to choose the right keywords accordingly:
- SEARCH VOLUME
What is being searched more often related to your business, demand for which words are more
- CLICKS
Which related words are gathering the most number of clicks.
KEYWORD SELECTION DIFFICULTY YET?
Don’t worry, Akuna Technologies is there to help you with this! Choose us, as we are a SEO agency that not only provides affordable SEO pricing, but has reasonable monthly SEO plans. At Akuna, you have SEO plans starting at as low as $400 per month.
Visit our website and see what you get in the Akuna SEO packages for your SEO requirements.
Tags: Affordable SEO Pricing, Digital marketing, Monthly SEO Plans, SEO agency
