Marketing is one of the most important things while running a business and there are many ways of marketing that you can avail of to build your brand or business. One, and one of the most popular, type of marketing is Email marketing.
Email marketing has been around for so long but still has been able to retain its charm. Presently, it is one of the most effective channels of boosting your business by generating more sales and repeat customers. When it comes to customer retention, emails hold the most power and it can also be used to connect with customers who have left your site. Among the many email types, one of the most important is welcome emails.
Welcome emails are what your customers would receive once they have submitted their email address to your online store. This would be received by them once an account has been created in your online store, or after subscribing to your newsletter. This, being the first communication you have with your customer, should be effective and set the foundation for your future communications. So, welcome emails should make an impression, and now we will check how it can be achieved:
- Provide Value Upfront – As the first step, you must make sure that you are not bombarding your customers with promotional messages while making use of the first opportunity to impress your customers. The best rule to follow is to give in order to receive. You can inform them about the discounts, tips and other customer focused broadcasts to provide value to customers, while encouraging them to purchase with you.
- Personalize your Message – Addressing your customer by name will make you more endeared to them. There are lots of email marketing tools that help you to send more targeted messages, which, without doubt, is a very good practice. Various studies have revealed that “emails with personalized subject lines have 50% higher open rates and 58% higher click-to-open rates”.
- Have a Clear CTA – Call-to-Action (CTA) is one of the most important element in all marketing channels. CTA defines what the user need to do in order to know more about you or purchase from you. Sometimes it would be a promo code that they can use to purchase from you or go to your About US page. Whatever it is, make your customer easy to understand what the next step is.
- Optimize for Mobile – While creating a stunning looking welcome email is important, optimizing it for different display types is also very necessary. By making it functional across all devices, you can make sure that it can be accessed by all people. According to a recent finding, almost 47% of emails are opened through mobile devices, 36% on webmail and 17% on desktop.
- Set Transparent Expectations – You must inform your customers how frequently you will be mailing them new content and what the content would be. You should also remind them how they ended up in your mailing list. Also, provide the facility for them to choose their preferences easily.
- Use Engaging Imagery – Whatever images you use in your emails, be it product photography or custom illustrations, make sure that the visuals are stunning and striking, so that they may appeal with your customers.
Having the best email marketing strategy is the best and cost effective ways to ensure that you have good sales and build your business. Well, if you need assistance in your email marketing campaigns, then Akuna Technologies is here for you. Akuna Technologies is a provider of services across many sectors that include e-commerce, digital marketing, web development and so on. We have the best strategists who can find out effective ways to build your brand and boost your sales. Contact us now!
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