As the world and its consumers become more digital day by day, a company’s success depends on how digital it can become which applies to both B2C and B2B sectors as consumer behaviors, knowledge consumption, and processes have now changed completely.
Food for thought! In the year 2022, spending on digital transformation technologies, and services is projected to reach $1.8 trillion and increase to $2.8 trillion by 2025 is expected according to statistics. That growth demonstrates how much companies are planning to invest to compete to gain the better in the market.
What is digital transformation?
Digital transformation is a change in how today’s organizations are operating, and how communications are made with customers. Is it a disruption to the ‘traditional’ way of operating? Well, yes, but the goal is to become more digital. It’s also about cultivating a digital culture and upskilling the people in your company as it takes a team to work through a transformation.
Major difference between digitization, digitalization, and digital transformation?
There are a lot of terms when it comes to businesses and being digital so sometimes, it is easy to confuse them up. The most commonly used terms are digitization, digitalization, and digital transformation. Let’s look at each one of them to see the difference in the below section:
- Digitize or digitization is basically the process of making something digital or creating it in a digital form considering an example – if you create an online version of a physical hardcopy newsletter or magazine, or use an electronic signature for signing documents online
- Digitalization is all about using various digital technologies to change your business model or provide a new stream of revenue. It’s about using online technologies and channels to become a smart digital business entity.
Digital transformation is a process of reinvention that focuses on leveraging digital technologies and processes to build new systems, cultivate a digital mindset, and exploit new opportunities for the business. In the upcoming blog, we throw light on the various types of digital transformation.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
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