The more an enterprise understands its marketing campaign’s performance, the better it can tweak and improve them. Google’s Universal Analytics (UA) dashboard allows you an overview of the most important metrics and reports for your marketing campaigns.
What it does is it provides an easy-to-read performance ‘snapshot’ that shows key trends to clients, managers, and other non-analysts where this part of the information is available nowhere else.
So, treat UA reports to provide you with a bird’s-eye view of any campaign performance in several key areas. Find out how in the below section.
Audience
The first major reporting category in Universal Analytics (UA) speaks about the types of visitors who come to your platform. Access audience overview information to rightly identify top-line statistics and information about audience activity including geo-locations.
Acquisitions
The acquisition tab allows you to identify the sources of traffic to your website in a series of sub-reports based on the type of traffic. Discover which channels are the most effective, and which are not performing as well as you would have hoped for.
Behaviour
You can view who is coming to your website in the audience reporting tab in UA. Check how they got to the site in the acquisition reporting tab. Even feel free to look at what your users did when they got to your website. You can discover the content they viewed and how they moved through the website using the behavior reporting tab.
Conversions
Use the conversions reporting area to report on valuable actions users take on your website. You can find out if you are meeting, exceeding, or missing your KPIs by using conversions from UA.
Key reports in this area are:
- Goals
- E-commerce
- Multi-Channel Funnels
Events
Digital marketers use event tracking to track the non-standard actions users take on their websites. Actions like pressing the play button on a video, clicking a button, etc. These events are important for an enterprise, so they need to be tracked using other methods available in UA.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
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