Marketing used to be a lot less complicated in the old times, but things have transformed ever since the growth of the internet.
Today, users interact with brands on multiple devices and separate platforms as easy as a click of a button. And this is so real time, you need to be ready for this all the time.
Take another example, even in-person and online shopping, which used to be distinct events, are no longer completely separate due to the rise of trends like buy-online and pick-up-in-person for all forms of shopping.
Consumer expectations are shifting as well, drifting from what was required yesterday to something completely new tomorrow.
What Is Omnichannel Marketing?
Omnichannel marketing helps provide users with a seamless marketing experience across all platforms, channels, and devices throughout the marketing funnel. The main goal of omnichannel marketing is to place the customer at the center of every marketing strategy and provide a seamless consistent experience every time.
Benefits of Omnichannel Marketing
Omnichannel marketing offers a host of benefits for both brands and their customers. According to experts, companies using omnichannel strategies retain roughly around 89% of their customers, while brands that don’t keep it, retain just a 33% of their customers. Several other benefits include:
Improved user experience
Omnichannel marketing helps center the customer experience, providing a better experience for customers no matter where they interact with your brand
Better brand awareness
Creating a constant and consistent experience across platforms making it easier for customers to recognize your brand
Improved business data
Omnichannel tracks customer interactions across platforms, channels, and even in-person sales. This only goes to highlight which campaigns and channels are most effective at driving leads and sales.
Increased sales and revenue
Marketers that use three or more channels in one campaign see a 287 percent higher purchase rate. Omnichannel campaigns also have a higher order rate.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
Along with such requirements, Akuna Technologies provides their customers with various social media marketing strategies and along with that we even do provide Shopify store shopify store setup, product image editing, shopify theme customisation, Shopify ecommerce development along with Shopify app development, digital marketing options, website development, design, mark-up services, e-commerce catalogue management and many more. We help you in assisting you with Shopify applications, Shopify app development and product image editing.
Speaking of SEO and digital marketing – we can completely overhaul your online presence with affordable SEO packages and digital marketing strategies. Choosing to go digital, choose Akuna Technologies.
Any services you wish to seek in Australia, you know your Shopify experts Australia – Akuna Technologies (we are a company who deal in Shopify work and can call us Shopify experts in Sydney) can easily help you get to solutions on it!
Tags: Content Marketing, Digital marketing, Product image editing, SEO agency, shopify app development, Shopify development companies, shopify development company, Shopify ecommerce development, Shopify experts, shopify experts australia, shopify experts sydney, Shopify Store Setup, Shopify theme Customisation, Shopify Theme Customization
