Resuming our discussion on this agenda for today’s blog, let us elaborate on how impressions exactly work in digital marketing.
How are impressions measured?
Now that you know the answer to “what are impressions,” as discussed in the previous blog, let’s take a deeper dive into how impressions are measured. Understanding the process will help you see how impressions differ from similar metrics and why you should refer to your impression counts alongside other metrics while marketing and marketing analytics.
Served vs. viewable impressions
Online impressions can be measured in two ways: Served and viewable.
Served impressions count the times a piece of content (often an Ad) was loaded. These impressions could count instances in which a user didn’t view the Ad because they were using Ad blockers or didn’t view the part of the page on which the ad loaded. Meanwhile, viewable impressions account for times that tally a new impression when the user most likely saw the Ad.
Impressions vs. reach
With all this talk about what impressions are, one might have noticed some similarities with another standard metric, reach. Both impressions and reach measure the content’s views, but reach measures unique views only. Impressions can increase when the same person sees your content multiple times, but your reach will only increase when a new user sees the content.
Factors that influence impression counts in your marketing
Impression measurement should be on factors that can influence your impression counts and make them less accurate. Impressions will count multiple views by the same person as a new hit so as a result, you could receive numerous impressions from someone refreshing a page or seeing the same content shared multiple times.
So, this was the take on impressions and all we had to highlight in this agenda. Well, now if you think impressions is the thing that can improve your business, then connect with Akuna Technologies for discussing your brand building impression strategies.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
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