Getting back to the agenda where we left last week, we were discussing why people/consumers are more interested in getting reviews for any product they seek to buy. Find out in today’s blog section:
Did you know that 93% of customers today first read online reviews before making a purchase for anything? One of the simplest ways influencers can add value to their followers is by providing unbiased reviews that are honest and straight to the point. More to this, 38% of respondents indicated content in the form of reviews by influencers was really helpful.
This preference held true for most of the age groups. 23% of the people as per studies said, how-to’s are the most valuable part of the information, followed by motivational posts from bloggers on the social media networks. And, last but not least, 34% of overall respondents said the best way to win their trust is with unbiased reviews.
Authentic reviews aren’t just important for building trust in customers, they’re the main way online shoppers make purchase decisions nowadays. Studies show, one out of two respondents prefer to research using online reviews only. As more companies pivot to exclusively digital sales channels, reviews are taking over from the notion of touching and feeling a product before purchasing. Consumers can’t always tell how a product will work by simply seeing photos or videos, so hearing how real people use it has started to become an important part of the process of purchase.
Influencers can help guide in purchases
Influencers provide feedback directly to you. Then, they create graphics or videos from their reviews to use across their social media pages.
If you’re already working with influencers to promote your product, please do consider emphasizing reviews and real content rather than fake content. Instead of purely sponsored posts create your campaigns around influencers speaking about your product.
Give influencers the leeway to be able to provide an honest review of your product, carefully considering both the pros and cons for their audience and this is the honest way forward for good sales and better brand visibility.
Working with an influencer agency could help you create a more meaningful partnership for both sides as a win-win situation. Consumers have come to question the traditional media and carry a level of skepticism into their relationship with influencers and that is truly why it’s important to build trust through honesty.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
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