What are the latest digital marketing trends a business should plan for this 2022?
Digital marketing is growing at such a fast pace that it may all seem confusing at times for many. But here’s the thing that is important to know right now because every form of marketing is happening on the digital network today.
Each year sees many new strategies emerging out and today we aim at highlighting some of the most recent digital marketing trends you shouldn’t miss in 2022. According to statistics, there is an overall increase in conversion rates on product pages that incorporate user-generated content in a better manner compared to just pages on the internet.
Loyalty, referral programs and in-store incentives
eCommerce companies are investing a lot of time and marketing planning in delighting their existing customers through loyalty and referral programs. This is increasing repeated purchases, there is an increase in the customer lifetime value (CLV) and increase in sales too without having to rely on 3rd party data.
Make your platforms Faster
As time goes on, slow websites will most likely suffer from a loss of traffic and conversions. In a digital world of short attention spans, keeping users engaged is very crucial. That is why in 2022 we fully expect to see more websites putting even greater emphasis on overall page experiences.
Hybrid Events
More and more B2B buyers prefer the digital experience and many companies have adopted the digital marketing and digital sales tactics to deliver this. Since 2020 there is a boom in event marketing that has also turned into a key digital experience and so hybrid events are a great strategy in B2B digital marketing.
A hybrid of in-person and virtual events is the fastest accepted, accessed and realistic option in today’s business climate.
Focusing on User Generated Content
As a business in this digital era, one must work to take advantage of user-generated content by encouraging visitors to make reviews about their experience in your facility on their social media pages.
Why is It Important to Keep Up with the New Digital Marketing Trends?
The world is moving incredibly fast, and it’s all thanks to the digital network. Without the internet, marketing wouldn’t be the industry it is today. The thing is – it is so huge and it is developing so fast that it is hard to keep up with the pace, even for experienced marketers like us.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
Along with such requirements, Akuna Technologies provides their customers with various social media marketing strategies and along with that we even do provide Shopify store shopify store setup, product image editing, shopify theme customisation, Shopify ecommerce development along with Shopify app development, digital marketing options, website development, design, mark-up services, e-commerce catalogue management and many more. We help you in assisting you with Shopify applications, Shopify app development and product image editing.
Speaking of SEO and digital marketing – we can completely overhaul your online presence with affordable SEO packages and digital marketing strategies. Choosing to go digital, choose Akuna Technologies.
Any services you wish to seek in Australia, you know your Shopify experts Australia – Akuna Technologies (we are a company who deal in Shopify work and can call us Shopify experts in Sydney) can easily help you get to solutions on it!
Tags: Content Marketing, Digital marketing, Product image editing, SEO agency, shopify app development, Shopify development companies, shopify development company, Shopify ecommerce development, Shopify experts, shopify experts australia, shopify experts sydney, Shopify Store Setup, Shopify theme Customisation, Shopify Theme Customization
