Monthly Archives: January 2023

In this article, we have summarised everything there is to know about keyword research – what exactly is keyword research, the best ways to utilize keyword research to increase your website ranking, as well as genius keyword research tools that make the whole process easier and more straightforward. What are Keywords? Keywords are the essence of the topic of any business (even for your own Shopify site if you are into a Shopify business of your own). Every time a user searches for a phrase, that’s ideally a keyword searched. They are the modern-day flags that search engines use to

A social media strategy and its worth are measured very differently and you will be surprised by how many marketers don’t think to look past the data found on the ‘Overview’ tab. While no one would argue about the importance of keeping track of some small but important stats, there’s more valuable intelligence to be gathered by doing a deeper dive into them. Let us today look at how Facebook metrics must be tracked for each one to boost brand awareness and improve social media ROI. Facebook Metrics – The basics of social media Facebook – owned by the parent