A brand marketing strategy encompasses everything from your colour scheme and company logo to the interactions and experiences consumers have with your brand, your products and your services. Your brand strategy should plan for every minute step for the customer journey that your customers will take while interacting with your platform, your social media accounts, an in-person experience over a call or maybe in-person, an experience with a customer service representative, etc. While building the elements of your brand marketing strategy, ask yourself the Brand strategy must-haves for your business are: A why, a voice, consistency, emotion, be relatable, a
Monthly Archives: August 2021
MORE DEPTH INTO UNDERSTANDING HOW SEO WORKS
Getting back to where we paused, we discussed about the basis of SEO and today we are taking forward the core elements listed for SEO: Keywords Title tags Heading tags Image and Video alt text Meta description Internal links Topic relevance Keywords Keywords – the main agenda in SEO. Keywords help filter topics down to focused queries used to search something particular on search engines. Keyword research helps identify which keywords are most relevant to your pages to increase visibility. Search volume is a representation of how many searches a keyword receives during a period of time. This is usually
UNDERSTAND HOW WEBSITES GET RANKED ON SEARCH ENGINES
If you’re a digital marketer and landed on this page, it’s likely because you’re looking to understand SEO. Last year, especially due to the global pandemic, consumers shifted to more online purchasing and B2B companies shifted their marketing strategies to target online users. Understand the basics, what is SEO? SEO, or commonly called search engine optimization, is about getting your product, service or message to searches. In practical terms, SEO is the on-going process of improving your website to increase relevancy and drive traffic through organic search engine results. SEO isn’t just about optimizing your website. In fact, SEO can
ALWAYS MAKE SURE YOUR SITE SPEED IS GOOD
Website performance is an important aspect of maintaining high ranking on the search engines. Regular checking and reviewing your site’s performance, especially your page speed insights, is a must for any SEO process and SEO building. Good websites must allow good user experience which is the need of the hour to search engines for page experience. Users expect to begin interacting with a website within a fraction of a second. They will very quickly click off a website if the website doesn’t load and they are unable to interact with your site almost immediately. Resources to test website speed for
UNDERSTANDING THE LEADING MARKETING TRENDS
Keeping up with the marketing trends on a regular basis will help your business to understand customer search behaviours and customer search intent. Search behaviour offers a unique perspective on what audiences are more interested in and how they think about certain products, services and information. The important thing to note is that visualizing and capturing this data in a way that makes it scalable. Today, to build a new way of understanding a market that has the depth of business intelligence at the speed of search. Important to use Market insights dashboards Market insights offer dashboards that are updated